Sponsorship Sales Executive (Strategic Engagement & Partnerships)

The Alliance; Greater London; Hybrid; GBP 32,000 - 38,000; Full time

Benefits offered by this job

34 days paid leave including holidays

Private medical & dental insurance

Life insurance 4x salary

Flexible hours

Tech gear kit

Discounts & perks

Job summary

The Alliance is seeking a commercially driven VIP Event Sponsorship Sales Executive to own our invitation-only dinners and bespoke experiences. You’ll sell sponsorships to top-tier B2B brands across the UK, engaging senior audiences in intimate, content-driven environments and pursuing multi-event partnerships.

You’ll partner with the events, marketing, content and community teams to identify opportunities, nurture relationships, and deliver measurable ROI while meeting quarterly targets.

Qualifications

• Proven track record in event or sponsorship sales.
• Strong enterprise client relationship development.
• Ambitious with a habit of meeting/exceeding targets.
• Experience with prospecting and new business development.

Responsibilities

• Executive Event Sales: lead sponsorship sales for exclusive dinners and experiences.
• New Business Development: target and secure sponsorship opportunities across communities.
• Client Outreach & Relationship Building: re-engage clients and cultivate partnerships.
• Revenue Growth: deliver new business revenue through outreach, pitching and closing deals.
• Consultative Sales Approach: align solutions with client objectives for ROI.
• Market Insight: spot trends and feed insights to product/event teams.
• Pipeline Management: maintain forecast and progress toward targets.
• Collaboration: work with events, marketing, content and community teams.
• Reporting & Feedback: provide performance updates and market insights.

Skills

Event sales

Sponsorship sales

Enterprise sales

Forecasting & targets

Relationship building

Job description

The Company

When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all.

We connect industry leaders and innovators through unparalleled networking opportunities. We bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections.

Our Alliance brand is renowned for its VIP dinners, exclusive breakfasts, and bespoke 1-2-1 meeting packages designed to bridge supply and demand across various verticals. Join our dynamic team and drive sales to new commercial prospects, creating valuable connections and driving business growth.

The Role

We’re looking for a commercially driven VIP Event Sponsorship Sales Executive to take ownership of our high-level, invitation-only dinner series and related bespoke experiences.

You’ll focus on selling sponsorship packages to top-tier B2B brands looking to engage with senior audiences through intimate, content-driven environments. These conversations often serve as the entry point to broader partnership discussions, including full-series or multi-event sponsorships, making this a role with both immediate and strategic impact.

You’ll work closely with our wider event sponsorship team to identify opportunities, open doors, and nurture long-term commercial relationships that span across our community portfolio.

Key Responsibilities

• Executive Event Sales: Lead sponsorship sales for The Alliance’s portfolio of exclusive, invite-only dinners and professional experiences.
• New Business Development: Proactively identify, target, and secure sponsorship opportunities with prospective clients across both existing Alliance communities and new markets.
• Client Outreach & Relationship Building: Re-engage existing clients from our digital and event portfolios, cultivating long-term sponsorship partnerships.
• Revenue Growth: Consistently deliver new business revenue through proactive outreach, pitching, and closing bespoke event sponsorship deals.
• Consultative Sales Approach: Understand client objectives and position bespoke event solutions that deliver tangible ROI.
• Market Insight & Opportunity Creation: Stay ahead of B2B event trends to spot new opportunities, feeding insights back to product and event teams.
• Pipeline Management: Maintain disciplined pipeline management, accurate forecasting, and consistent progress toward monthly and quarterly targets.
• Collaboration: Work cross-functionally with events, marketing, content, and community teams to ensure flawless delivery of sponsorship packages.
• Reporting & Feedback: Provide regular sales performance updates, client feedback, and market insights to inform ongoing strategy.

Requirements

• Proven track record in event or sponsorship sales, ideally within B2B, media, or conferences.
• You have a deep understanding of prospecting and developing strong relationships with enterprise customers
• You’ll be determined and focused, and enjoy the challenge of hunting and closing net new business
• Tough targets won’t scare you and you’ll have a demonstrable track record of not just meeting them - but exceeding them
• Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate new products, changes, or to bounce back from subpar results
• You want ownership in your role from the beginning and ready to level up.
• You expertly balance and prioritise your daily to-do's, as well as your short-term and long-term planning
• Experience with Asana or project management tools a plus (desirable)

Location

This role can be either Hybrid in our London office or completely remote across the UK (not abroad).

Salary

Base Salary range £32K - £38K (*Based on previous experience) - OTE £70K+.

Core Benefits

• Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday
• Private Medical & Dental Insurance
• Life Insurance: (4 x salary)
• Early bird or night owl? Our flexible hours policy allows you to structure your work for when you're most productive
• Perks-at-work discounts
• Extensive tech gear kit

Wellbeing Benefits

• On-demand therapy, coaching & mental fitness via Oliva
• Heavily subsidised gym membership via Gympass
• Cycle to work & Workplace Nursery schemes
• Flexible benefits via the thanksBen platform (Allowance is to spend on anything that makes you happy. £600 annually in year 1 - scaling year on year up to £1,980+)
• Learning & Development: Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3000+)
• Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities

Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.

We are The Alliance - in more ways than one.

Compensation Range: £32K - £38K