User Acquisition Manager - F2P Mobile Games

JR United Kingdom; Colchester; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

A leading company in mobile gaming is seeking a User Acquisition Manager to lead their marketing efforts. This hybrid role requires managing impactful campaigns across various platforms to enhance player acquisition and growth, with a strong analytical approach to performance metrics.

Qualifications

• 3-5 years of hands-on UA experience in mobile games.
• Proven success managing performance campaigns at scale.
• Strong analytical skills with Excel, campaign dashboards, or SQL.

Responsibilities

• Plan, launch, and optimize UA campaigns across multiple channels.
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention.
• Own channel-level budgets and deliver efficient spend outcomes.

Skills

Analytical skills

Hands-on UA experience

Experience with analytics

Tools

Adjust

Appsflyer

Job description

Social network you want to login/join with:

col-narrow-left

Client:

Skillsearch

Location:

colchester, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

col-wide

Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer