Enable job alerts via email!

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Cambridge

Hybrid

GBP 45,000 - 75,000

Full time

Today
Be an early applicant

Boost your interview chances

Create a job specific, tailored resume for higher success rate.

Job summary

A leading company is seeking a User Acquisition Manager for F2P mobile games in Cambridge, requiring expertise in managing high-impact campaigns. This hybrid role expects close collaboration with product, analytics, and marketing teams to drive sustainable player acquisition and growth.

Qualifications

  • 3 - 5 years of hands-on UA experience in mobile games.
  • Proven success managing performance campaigns at scale.
  • Experience with casual mobile games and analytics.

Responsibilities

  • Plan, launch, and optimize UA campaigns across multiple channels.
  • Analyze campaign performance using KPIs like CPI, ROAS, LTV.
  • Collaborate with creative teams to test and iterate ad creatives.

Skills

Analytical skills
Campaign management
Performance marketing

Tools

Excel
SQL
Adjust
Appsflyer

Job description

Social network you want to login/join with:

User Acquisition Manager - F2P Mobile Games, cambridge

col-narrow-left

Client:

Skillsearch

Location:
Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

col-wide

Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

  • Plan, launch, and optimize UA campaigns across multiple channels
  • Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
  • Own channel-level budgets and deliver efficient spend outcomes
  • Collaborate with creative teams to test and iterate ad creatives

Requirements:

  • 3 - 5 years of hands-on UA experience in mobile games
  • Proven success managing performance campaigns at scale
  • Strong analytical skills with Excel, campaign dashboards, or SQL
  • Experience with casual mobile games
  • Cross promotions, working with monetisation and live ops teams
  • Experience with analytics
  • Familiarity with tools such as Adjust and Appsflyer
Get your free, confidential resume review.
or drag and drop a PDF, DOC, DOCX, ODT, or PAGES file up to 5MB.

Similar jobs

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Stevenage

Hybrid

GBP 40,000 - 60,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Peterborough

Hybrid

GBP 40,000 - 60,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Hemel Hempstead

Hybrid

GBP 40,000 - 60,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Bedford

Hybrid

GBP 40,000 - 60,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Watford

Hybrid

GBP 40,000 - 60,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Chelmsford

Hybrid

GBP 40,000 - 70,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Luton

Hybrid

GBP 40,000 - 60,000

Today
Be an early applicant

User Acquisition Manager - F2P Mobile Games

JR United Kingdom

Colchester

Hybrid

GBP 40,000 - 70,000

Today
Be an early applicant