User Acquisition Manager - F2P Mobile Games

JR United Kingdom; Gloucester; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the mobile gaming industry is seeking a User Acquisition Manager to lead their paid marketing strategies. This hybrid role involves maximizing growth through high-impact campaigns across channels while collaborating with analytics and marketing teams. Ideal candidates will have 3-5 years of experience in mobile games, showcasing strong analytical and management skills in performance campaigns.

Qualifications

• 3 - 5 years of hands-on UA experience in mobile games.
• Proven success managing performance campaigns at scale.
• Strong analytical skills.

Responsibilities

• Plan, launch, and optimize UA campaigns across multiple channels.
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention.
• Collaborate with creative teams to test and iterate ad creatives.

Skills

Analytical skills

Hands-on UA experience

Performance campaign management

Familiarity with mobile games

Tools

Excel

Campaign dashboards

SQL

Adjust

Appsflyer

Job description

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Client:

Skillsearch

Location:

gloucester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

User Acquisition Manager - F2P mobile games

Hybrid in London office - 2 days per week

I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.

Responsibilities:

• Plan, launch, and optimize UA campaigns across multiple channels
• Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
• Own channel-level budgets and deliver efficient spend outcomes
• Collaborate with creative teams to test and iterate ad creatives

Requirements:

• 3 - 5 years of hands-on UA experience in mobile games
• Proven success managing performance campaigns at scale
• Strong analytical skills with Excel, campaign dashboards, or SQL
• Experience with casual mobile games
• Cross promotions, working with monetisation and live ops teams
• Experience with analytics
• Familiarity with tools such as Adjust and Appsflyer