Head of Growth (Web2App & Paid Acquisition)

Kids Ai; Greater London; Hybrid; GBP 70,000 - 120,000; Full time

Job summary

Kids Ai is seeking a hands-on growth leader to own our acquisition engine, hybrid from our London office with 3 days on-site. You will scale paid acquisition across Meta, Google, TikTok and Apple Search Ads, optimize the web2app funnel, and drive profitable growth through data-driven decisions.

You'll own attribution and analytics, build rapid testing loops, and shape our brand and messaging while partnering with product to align acquisition with retention goals.

Qualifications

• Proven track record scaling consumer or mobile app growth.
• Hands-on operator who has owned acquisition funnels end-to-end.
• Experience managing real budgets and hitting ROAS targets.
• AI-native approach with automation for creative, analysis and reporting.

Responsibilities

• Own and scale paid acquisition across Meta, Google, TikTok and Apple Search Ads.
• Build and optimize the web2app funnel: landing pages, checkout and app handoff.
• Run rapid creative testing loops and iterate on messaging, hooks and offers.
• Shape brand and positioning across touchpoints.
• Own attribution, analytics and reporting using PostHog, AppsFlyer and GA.
• Partner with product to close the loop between acquisition and retention.

Skills

Paid growth

Meta ads

Google ads

TikTok ads

Analytics

Attribution

Tools

PostHog

AppsFlyer

GA

Job description

You'll own our entire acquisition engine end to end, working hybrid from our London office (3 days a week on-site). This is a hands-on, data-obsessed role for someone who has personally scaled consumer apps, not just managed agencies. You'll live in the numbers (CAC, LTV, ROAS, retention) and turn spend into profitable, compounding growth.

What you'll do

• Own and scale paid acquisition across Meta, Google, TikTok and Apple Search Ads
• Build and optimize our web2app funnel: landing pages, checkout and app handoff, to lower CAC and lift conversion
• Run rapid creative testing loops and iterate on messaging, hooks and offers
• Shape our brand and positioning across every touchpoint
• Own attribution, analytics and reporting (we use PostHog, AppsFlyer and GA)
• Partner with product to close the loop between acquisition and retention

What we're looking for

• Proven track record scaling consumer or mobile app growth (bonus: kids apps)
• Deep, hands-on expertise in web2app acquisition funnels
• Mastery of paid channels: you've personally managed real budgets and hit real ROAS targets
• Strong brand and creative instincts, backed by data
• Fluency with analytics, attribution and experimentation
• AI-native: AI tools are your default way of working, and you've built your own agents and automations for creative, analysis and reporting
• Resourceful and ownership-driven: you get results without a big team or budget, and you thrive at an early-stage startup

Bonus

• Experience in EdTech, kids and family apps, or D2C subscriptions
• You've taken an app from early traction to scale

Why now

Fresh off our $3M seed, you'll join early with real ownership of the growth function and the budget to prove what works.