Paid Social Lead

Pivotal London; Greater London; On-site; GBP 85,000 - 110,000; Full time

Job summary

Pivotal London is seeking a senior paid social lead to own the UK paid social strategy across Meta and TikTok. You will shape the function as it scales within a fast-growing, international media agency, building direct relationships with platform partner teams and leading client strategy at the top level.

This role requires expert knowledge of Meta Ads Manager and TikTok Ads Manager, plus a track record of strategic guidance beyond campaign execution.

Qualifications

• Expert-level knowledge of Meta Ads Manager and TikTok Ads Manager.
• Track record of shaping social strategy, not just executing campaigns.
• Confident managing senior client relationships and stakeholders.
• Agency background strongly preferred.
• Genuine curiosity about AI in paid media.

Responsibilities

• Define and embed best-practice ways of working for paid social across the agency.
• Translate group-level social strategy into UK execution.
• Provide senior strategic direction on top-tier client accounts.
• Stay ahead of algorithm shifts, new features and social commerce trends.
• Support new business pitching for paid social.
• Collaborate closely with search, programmatic, creative and SEO teams.

Skills

Meta Ads Manager

TikTok Ads Manager

Senior client relationships

Job description

Our client is a fast-growing, international media agency renowned for its work in the e-commerce space, with a client roster spanning some of the most recognisable names in retail and media. Traditionally built on paid search excellence, they are now investing seriously in paid social - and this is the role that will lead that charge.

The Opportunity

• Take ownership of paid social strategy for the UK team, working primarily across Meta and TikTok
• Join a flat, senior structure with no layers of bureaucracy and genuine scope to shape the function as it scales
• Play a leading role in defining how the agency's social offering evolves, backed by an organisation investing seriously in this space
• Build a direct relationship with platform partner teams, including exposure to industry events

Responsibilities

• Define and embed best-practice ways of working for paid social across the agency
• Translate group-level social strategy into UK execution
• Provide senior strategic direction on top-tier client accounts
• Stay ahead of algorithm shifts, new features and social commerce trends
• Support new business pitching for paid social
• Collaborate closely with search, programmatic, creative and SEO teams

Your Profile

• Deep, expert-level knowledge of Meta Ads Manager and TikTok Ads Manager
• A track record of shaping social strategy and best practice, not just executing campaigns
• Confident managing senior client relationships and stakeholders
• Agency background strongly preferred
• Genuine curiosity about how AI is changing paid media

Pivotal is an equal opportunities employer and we encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.