US Performance Creative Strategist (AI-Driven)

Letterfest; Farringdon; Hybrid; GBP 26,000 - 36,000; Part time

Job summary

Letterfest in London seeks a part-time Creative Strategist to drive US-focused performance creative for a peak trading period. You will generate concepts, write briefs for designers, and brief US-based UGC creators to produce assets that sell.

You’ll own the creative pipeline across YouTube, TikTok and Pinterest, grounded in insights from performance data and competitor research, with a hands-on, fast-moving approach.

Qualifications

• Experience managing performance creative in a DTC or e-commerce business.
• Demonstrable US market experience in crafting regionalised creative.
• Fluency with Meta as a creative platform and data-driven iteration.
• Ability to brief and sign off on UGC concepts, scripts, and shot lists.
• Self-sufficient, fast, and able to give clear creative feedback.
• Bonus: experience with gifting, lifestyle, or emotionally-led brands.

Responsibilities

• Generate new creative concepts across our product range and turn performance data into actionable insights.
• Write sharp, insight-led copy and briefs for the creative team and sign off on final assets.
• Source and brief US-based UGC creators and guide video editors to maximize assets.
• Build and own the Q4 creative pipeline aligned to the trading calendar.
• Research competitors, US category shifts, and what works for other DTC brands.
• Adapt winning concepts for YouTube, TikTok, and Pinterest across channels.

Skills

Performance creativity

US market experience

AI in creativity

Fast feedback

Tools

Klaviyo

Looker

Meta Ads

Job description

Letterfest in London seeks a part-time Creative Strategist to drive US-focused performance creative for a peak trading period. You will generate concepts, write briefs for designers, and brief US-based UGC creators to produce assets that sell.

You’ll own the creative pipeline across YouTube, TikTok and Pinterest, grounded in insights from performance data and competitor research, with a hands-on, fast-moving approach.