Performance Creative Strategist (Ecommerce)

TwinklingTree; United Kingdom; On-site; GBP 40,000 - 55,000; Full time

Job summary

TwinklingTree, a flagship consumer ecommerce brand, is hiring a Performance Creative Strategist to develop the research, concepts and briefs behind our paid-social creative. You will identify customer desires and audience opportunities, develop hooks and angles, and turn them into clear briefs for our editors and AI creative team.

You will also analyse performance data to understand what worked, why it worked and what we should test next.

Qualifications

• At least 1 year of performance creative or direct-response copywriting or related DTC ecommerce experience.
• Two or more years of relevant experience is preferred.
• Strong research, concepting and brief-writing ability.
• Understanding of Meta creative metrics.
• Ability to turn performance data into practical creative decisions.

Responsibilities

• Research customers, competitors, reviews and market trends.
• Identify new audiences, desires, objections and creative angles.
• Develop hooks, scripts, storyboards and production-ready briefs.
• Use AI tools to improve research, ideation and creative production.
• Review hook rate, hold rate, CTR, CPA and conversion performance.
• Give editors and AI creative specialists clear feedback.
• Build structured tests across messages, formats and audiences.
• Record learnings and use them to improve the next creative round.

Skills

Research

Brief writing

Concept development

Data-driven decisions

English writing

AI tools

Tools

AI tools

Job description

United Kingdom | Fully Remote | Full-Time

£40,000 to £55,000 GBP per year

About TwinklingTree

TwinklingTree is a flagship consumer ecommerce brand owned and operated by Hustl. Hustl provides the AI, software and operating infrastructure behind the brand.

We are growing 250% year over year, are on track for $30M+ in revenue and invest $10M+ annually in paid social.

Our 2026 priority is to build an AI-native ecommerce operation. We are developing our own software, automations and creative-production systems to help great ideas reach market faster.

Performance Creative Strategist

We are hiring a Performance Creative Strategist to develop the research, concepts and briefs behind our paid-social creative.

You will identify customer desires and audience opportunities, develop hooks and angles, and turn them into clear briefs for our editors and AI creative team.

You will also analyse performance data to understand what worked, why it worked and what we should test next.

Why Join

• Work with a $10M+ annual paid-social budget
• Learn inside a high-output, AI-native creative team
• See your concepts reach market quickly
• Receive direct performance feedback on your work
• Help improve the internal tools and workflows your team uses
• Grow into broader strategic ownership as the company expands

What You Will Own

• Research customers, competitors, reviews and market trends
• Identify new audiences, desires, objections and creative angles
• Develop hooks, scripts, storyboards and production-ready briefs
• Use AI tools to improve research, ideation and creative production
• Review hook rate, hold rate, CTR, CPA and conversion performance
• Give editors and AI creative specialists clear feedback
• Build structured tests across messages, formats and audiences
• Record learnings and use them to improve the next creative round

What Success Looks Like

Within your first 90 days:

• You understand our customers, products and strongest creative patterns
• Your briefs reach production without repeated clarificationYou consistently deliver original concepts and structured iterations
• You can explain what worked, what failed and what should happen next
• Your work produces meaningful winners or valuable creative learnings

What You Bring

• At least one year of performance creative, direct-response copywriting or related DTC ecommerce experience
• Two or more years of relevant experience is preferred
• Strong research, concepting and brief-writing ability
• An understanding of Meta creative metrics
• The ability to turn performance data into practical creative decisions
• Strong written English and clear communication
• Confidence using AI tools without outsourcing your strategic judgment
• Examples of previous campaigns, concepts or strategic work

Nice to Have

• TikTok or YouTube advertising experience
• Experience working with UGC or AI creators
• Experience producing creative for US consumers
• Familiarity with Motion, Foreplay, Atria or Triple Whale

Who You Will Work With

You will work closely with our senior creative strategists, media buyers, editors, AI creative specialists and internal software team.

Compensation

£40,000 to £55,000 GBP per year, paid in GBP.

The final offer will depend on experience, strategic ability and previous results.