US Influencer Growth Lead

SURI; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Flexible working hours

Hybrid working

Bupa Healthcare and Dental Packages

Income Protection and Life Assurance

1x Charity Day per year

Central London offices near Bank/Leads

Job summary

SURI is seeking an expert in influencer marketing to accelerate our USA growth from our London base. The role focuses on scaling paid influencer programmes across the US, identifying audiences, and collaborating with the Growth Team to align with promotions.

You will own testing roadmaps, manage talent and agency partnerships, oversee campaigns end-to-end, and report insights to continuously improve ROI.

Qualifications

• Minimum 4 years of experience in influencer marketing.
• Proven track record of scaling influencer programmes in the USA.
• DTC experience in high-growth brands.
• Experience managing end-to-end campaigns across multiple platforms.
• Deep understanding of social platforms, trends and influencer landscapes.
• Analytical mindset with the ability to interpret data and share actionable insights.
• Excellent communication, negotiation and relationship-building skills.

Responsibilities

• Channel strategy: Optimise and execute comprehensive always-on influencer programmes in USA aligned with growth goals.
• Talent management: Identify and lock in talent, negotiate fees and contracts to meet revenue targets; build relationships with influencers and agencies.
• Campaign management: Brief, execute and oversee influencer campaigns end-to-end; maintain the influencer calendar.
• Team & agency management: Upskill the team and manage the USA agency for high engagement and seamless workflows.

Skills

Influencer marketing

USA market knowledge

DTC experience

Data analytics

Communication skills

Negotiation

Campaign management

Job description

SURI is seeking an expert in influencer marketing to accelerate our USA growth from our London base. The role focuses on scaling paid influencer programmes across the US, identifying audiences, and collaborating with the Growth Team to align with promotions.

You will own testing roadmaps, manage talent and agency partnerships, oversee campaigns end-to-end, and report insights to continuously improve ROI.