(USA) Influencer Senior Manager

SURI; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Flexible working hours

Hybrid working

Bupa Healthcare and Dental Packages

Income Protection and Life Assurance

1x Charity Day per year

Central London offices near Bank/Leads

Job summary

SURI is seeking an expert in influencer marketing to accelerate our USA growth from our London base. The role focuses on scaling paid influencer programmes across the US, identifying audiences, and collaborating with the Growth Team to align with promotions.

You will own testing roadmaps, manage talent and agency partnerships, oversee campaigns end-to-end, and report insights to continuously improve ROI.

Qualifications

• Minimum 4 years of experience in influencer marketing.
• Proven track record of scaling influencer programmes in the USA.
• DTC experience in high-growth brands.
• Experience managing end-to-end campaigns across multiple platforms.
• Deep understanding of social platforms, trends and influencer landscapes.
• Analytical mindset with the ability to interpret data and share actionable insights.
• Excellent communication, negotiation and relationship-building skills.

Responsibilities

• Channel strategy: Optimise and execute comprehensive always-on influencer programmes in USA aligned with growth goals.
• Talent management: Identify and lock in talent, negotiate fees and contracts to meet revenue targets; build relationships with influencers and agencies.
• Campaign management: Brief, execute and oversee influencer campaigns end-to-end; maintain the influencer calendar.
• Team & agency management: Upskill the team and manage the USA agency for high engagement and seamless workflows.

Skills

Influencer marketing

USA market knowledge

DTC experience

Data analytics

Communication skills

Negotiation

Campaign management

Job description

Hello, we’re SURI. We're on a mission to radically transform oral care with beautiful everyday essentials designed for life. Championing high performance and future-focussed design, our award-winning sonic toothbrush transforms an uninspiring chore into an enjoyable daily ritual.

We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey. Since launching our sonic toothbrush in 2022, we’ve delighted over 500k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.

We have a close-knit team of experts with a strong attention to detail and willingness to think differently. We’re now looking for someone to accelerate our USA growth as an expert on all things influencer marketing, scaling our programme in the US

Role & Responsibilities

Influencer marketing is a huge growth lever, and we’re looking for someone to take it to the next level. This is an exciting opportunity for someone with a proven track record of scaling paid influencer programmes in the USA who is eager to apply their expertise at SURI and play a key role in driving our US expansion.

Responsibilities

Channel strategy:

• Optimise and execute comprehensive always-on influencer marketing programmes in USA aligned with overall growth goals
• Identify key audiences to target through different channels and verticals
• Work closely with the Growth Team, aligning on key trading periods and promotions
• Own the US influencer testing roadmap, conduct deep-dive analyses, and identify key opportunities.

Talent management:

• Identify and lock in talent, negotiating fees and contract terms at speed to meet revenue targets
• Build and maintain strong relationships with influencers, agents, and other key stakeholders
• Scale long-term in-house partnerships, establishing an ambassador network for stronger ROI

Campaign management:

• Brief, execute and oversee influencer campaigns from inception to completion
• Maintain overall influencer calendar, ensuring it ladders up to overall brand calendar
• Track and report on programme & talent performance, leveraging insights for strategy iteration

Team & agency management:

• Upskill the team, nurturing a best-in-class influencer squad
• Manage USA agency, ensuring high engagement and performance & seamless workflows with internal efforts

• Minimum 4 years of experience in influencer marketing
• Proven track record of scaling influencer programmes in the USA
• DTC experience in high-growth brands
• Experience managing end to end campaigns across multiple platformsDeep understanding of social platforms, trends and influencer landscapes
• Excellent communication, negotiation and relationship-building skills
• Analytical mindset with the ability to interpret data and share actionable insights
• Unmatched attention to detail and organisation skills

What we will love about you:

• Depth of knowledge of the US market, particularly the US influencer scene
• Known for your strong communication skills and go-getter attitude
• Craves new challenges and doesn’t take no for an answer
• Able to build and maintain relationships because it just comes naturally to you
• Natural multitasker, you thrive in a fast-paced environments

• 25 days annual leave, plus bank holidays and an additional day for your birthday

• Flexible working hours
• Hybrid working - up to 2 days working from home each week
• Bupa Healthcare and Dental Packages
• Income Protection and Life Assurance
• 1x Charity Day per year
• Central London offices- based in Bank; a stone’s throw from Leadenhall Market
• 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
• Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
• Monthly social events, organised by different team members
• 5x free toothbrushes every year
• £1000 personal development budget each year, per employee
• Fantastic career opportunities; with the chance to grow as SURI does
• Summer Fridays; 2pm finish across Fridays in July and August
• Fresh fruit and snack orders every week
• Cycle to Work scheme, and Electric Bike Cycle to Work scheme
• Regular product swaps with other fantastic companies

At SURI, we value diversity and welcome applicants from all backgrounds. We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive.

Please let us know if you require any reasonable adjustments to be made for the recruitment process.