Influencer Marketing Director - Growth & Strategy

Viral Nation Inc.; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

Viral Nation is seeking an Influencer Director to lead influencer marketing initiatives in London, driving strategic client partnerships and high-impact campaigns. You will guide cross-functional teams across planning, execution, and analytics, delivering differentiated content and measurable business outcomes while expanding client value and revenue.

You will partner with Product, Sales, Creative, Finance, and BI to deliver scalable solutions, mentor teams, and elevate the client experience in

Qualifications

• 6+ years of experience in digital, social, and influencer marketing across integrated service offerings.

Responsibilities

• Serve as day-to-day primary point of contact for key clients and own strategic relationships.
• Identify growth opportunities across accounts and drive revenue.
• Lead strategic planning, quarterly business reviews, and success measurement.
• Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events.
• Lead and oversee creator communications for Macro & Mega tiers and manage expectations.

Skills

Strategic leadership

Data-driven insights

Influencer marketing

Cross-functional collaboration

Revenue growth

People leadership

Education

Bachelor’s degree preferred

Tools

CreatorIQ

Klear

Tagger

Upfluence

Sprout

Sprinklr

Hootsuite

HubSpot

MS Office

Google Workspace

Job description

Viral Nation is seeking an Influencer Director to lead influencer marketing initiatives in London, driving strategic client partnerships and high-impact campaigns. You will guide cross-functional teams across planning, execution, and analytics, delivering differentiated content and measurable business outcomes while expanding client value and revenue.

You will partner with Product, Sales, Creative, Finance, and BI to deliver scalable solutions, mentor teams, and elevate the client experience in