UK SMB Channel Sales Pro — Path to Channel Manager

Crosscall; Cardiff; On-site; GBP 32,000 - 52,000; Full time

Job summary

Crosscall is seeking a driven Channel Sales Executive to grow our UK SMB reseller network. You will activate partners, drive outbound sales and help shape our channel strategy across the UK.

This early-career role offers hands-on ownership, a clear development path toward Channel Account Manager responsibilities and close collaboration with the UK sales team. English is required; French is a plus.

Qualifications

• Experience in B2B sales, ideally within IT/telecoms or reseller management.
• Understanding of SMB sales cycles and indirect sales models.
• Ability to manage high-volume outbound activity and sales cadence.
• Strong communication skills for partnerships and internal stakeholders.

Responsibilities

• Develop sales through Crosscall’s UK SMB reseller channel, with a focus on smaller and mid-sized partners.
• Activate and grow an existing base of resellers while identifying and qualifying new partner opportunities.
• Run structured outbound sales activity, including calls, emails, virtual meetings and regular follow-up campaigns.
• Build, qualify and manage a channel-driven pipeline aligned with UK commercial objectives.
• Support partners in progressing opportunities, preparing customer conversations, delivering product presentations and closing deals.
• Engage with SMB end customers through joint partner/customer calls, demos and opportunity development.
• Maintain accurate CRM records, pipeline updates, forecasts, activity reports and partner performance tracking.

Skills

B2B sales

Outbound sales

Relationship building

English fluency

Tools

CRM tools

Microsoft 365

Job description

Crosscall is seeking a driven Channel Sales Executive to grow our UK SMB reseller network. You will activate partners, drive outbound sales and help shape our channel strategy across the UK.

This early-career role offers hands-on ownership, a clear development path toward Channel Account Manager responsibilities and close collaboration with the UK sales team. English is required; French is a plus.