Shopper Marketing Lead – Europe Growth & ROI

THG; Manchester; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

Birthday day off

Enhanced maternity/paternity pay

Staff discount on THG brands

On-site gym

Volunteer leave

Refer a friend bonus up to £1000

Job summary

THG is seeking a Shopper Marketing Manager to lead the development and execution of shopper-driven strategies in the UK, closely aligned with EU Commercial teams. You will drive growth, manage budgets, and partner with brand, product and sales to maximise in-store and online promotions.

Strong experience in shopper marketing, cross-functional leadership, and advanced PowerPoint/Excel skills are essential to shape the brand strategy and deliver exceptional ROI.

Qualifications

• Experience in shopper marketing across multiple environments.
• Strong ability to influence strategic decisions with data and insights.
• Excellent communication skills with internal and external stakeholders.
• Ability to manage budgets and deliver ROI on shopper activities.

Responsibilities

• Develop and deliver the Customer & Shopper Marketing Strategy for the UK, aligning brand plans with relevant channels.
• Collaborate with UK & EU commercial teams to drive growth and ROI through annual shopper plans and budgets.
• Work with brand, product and sales teams to ensure cohesive marketing plans and input into NPD.
• Build strong relationships with retail partners and plan range, merchandising and promotions.
• Oversee execution of in-store and online promotions for maximum impact.
• Shape brand strategy using consumer and shopper insights; champion execution excellence.
• Lead cross-functional teams with strong project management.
• Communicate clearly with internal and external stakeholders.

Skills

Shopper marketing

Budget management

Cross-functional leadership

PowerPoint

Excel

Project management

Communication

NPD input

Tools

PowerPoint

Excel

Job description

THG is seeking a Shopper Marketing Manager to lead the development and execution of shopper-driven strategies in the UK, closely aligned with EU Commercial teams. You will drive growth, manage budgets, and partner with brand, product and sales to maximise in-store and online promotions.

Strong experience in shopper marketing, cross-functional leadership, and advanced PowerPoint/Excel skills are essential to shape the brand strategy and deliver exceptional ROI.