UK & Ireland Visual Merchandising Leader

Lacoste; Greater London; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Salary up to £50-£55k

Private healthcare

Employee Assistance Programme

25 days holidays

Product discount

Learning & development

Family leave

Employee referrals

Job summary

Lacoste UK is seeking a Visual Merchandising Manager to lead the UK & Ireland VM strategy across boutiques and wholesale partners. You will coordinate with Global VM and Retail teams to bring campaigns to life, maintain premium brand standards, and optimise store layouts.

Hybrid role based in London, with field and home working. You will mentor the Field Visual Merchandiser and drive commercial performance through compelling in-store experiences.

Responsibilities

• Lead the Visual Merchandising Strategy: Deliver the UK & Ireland VM strategy across boutiques, outlets, and priority wholesale accounts, implementing global standards, seasonal campaigns, and product launches while adapting to local market needs.
• Drive In-Store Excellence: Conduct regular store visits, monitor compliance through Yoobic, and take action to ensure VM standards are consistently executed to the highest level across the network.
• Deliver Flagship Projects & Activations: Partner with Global teams to execute elevated window campaigns, exclusive launches, events, and special projects that enhance customer engagement and strengthen brand desirability.
• Manage Production & Budgets: Oversee VM production including POS, signage, displays, props, agencies, and suppliers, ensuring projects are delivered on time, within budget, and with a strong return on investment.
• Lead Store Openings & Refits: Collaborate with Retail, Construction, and Global VM teams to plan and execute store openings, relocations, and refits, ensuring optimal layouts, zoning, and customer experience.
• Turn Insight into Action: Analyse store performance and customer behaviour to identify opportunities that improve product visibility, customer engagement, and commercial results.
• Develop Teams & Capabilities: Coach and develop the Field Visual Merchandiser while delivering training and best-practice guidance to retail teams, ensuring consistent execution across the business.

Job description

Lacoste UK is seeking a Visual Merchandising Manager to lead the UK & Ireland VM strategy across boutiques and wholesale partners. You will coordinate with Global VM and Retail teams to bring campaigns to life, maintain premium brand standards, and optimise store layouts.

Hybrid role based in London, with field and home working. You will mentor the Field Visual Merchandiser and drive commercial performance through compelling in-store experiences.