Visual Merchandising Manager

Lacoste; Greater London; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Salary up to £50-£55k

Private healthcare

Employee Assistance Programme

25 days holidays

Product discount

Learning & development

Family leave

Employee referrals

Job summary

Lacoste UK is seeking a Visual Merchandising Manager to lead the UK & Ireland VM strategy across boutiques and wholesale partners. You will coordinate with Global VM and Retail teams to bring campaigns to life, maintain premium brand standards, and optimise store layouts.

Hybrid role based in London, with field and home working. You will mentor the Field Visual Merchandiser and drive commercial performance through compelling in-store experiences.

Responsibilities

• Lead the Visual Merchandising Strategy: Deliver the UK & Ireland VM strategy across boutiques, outlets, and priority wholesale accounts, implementing global standards, seasonal campaigns, and product launches while adapting to local market needs.
• Drive In-Store Excellence: Conduct regular store visits, monitor compliance through Yoobic, and take action to ensure VM standards are consistently executed to the highest level across the network.
• Deliver Flagship Projects & Activations: Partner with Global teams to execute elevated window campaigns, exclusive launches, events, and special projects that enhance customer engagement and strengthen brand desirability.
• Manage Production & Budgets: Oversee VM production including POS, signage, displays, props, agencies, and suppliers, ensuring projects are delivered on time, within budget, and with a strong return on investment.
• Lead Store Openings & Refits: Collaborate with Retail, Construction, and Global VM teams to plan and execute store openings, relocations, and refits, ensuring optimal layouts, zoning, and customer experience.
• Turn Insight into Action: Analyse store performance and customer behaviour to identify opportunities that improve product visibility, customer engagement, and commercial results.
• Develop Teams & Capabilities: Coach and develop the Field Visual Merchandiser while delivering training and best-practice guidance to retail teams, ensuring consistent execution across the business.

Job description

Start: January 2027

Jointhe Lacoste Team as our VM Manager– UK & Ireland!

Reportingto: Marketing Director

Hybridworking: London office, field / home (3:2)

At Lacoste, we believe that everyone brings a unique touch to ourcollective spirit. Here, we are passionate teams, united by the same values.Together, we create memorable experiences for our customers by inspiring andconnecting with them. Both universal and timeless, the brand brings togethercultures and generations. Elevating the crocodile as a rallying sign, to grow,inspire, and make a lasting impact in the world of fashion and retail.

As our VisualMerchandising Manager, you will lead the visual merchandising strategy acrossthe UK & Ireland, ensuring a consistent, premium, and commerciallyeffective Lacoste brand experience across our boutiques, outlets, and prioritywholesale partners.

Working closely withGlobal Visual Merchandising, Retail, Wholesale, Construction, and Operationsteams, you will bring seasonal campaigns and product launches to life, driveflagship activations, oversee store openings and refits, and develop visual merchandisingcapability across the business.

This is an excitingopportunity to shape how customers experience the Lacoste brand across everytouchpoint while contributing directly to commercial performance and branddesirability.

Yourresponsibilities:

• Lead the VisualMerchandising Strategy: Deliver the UK & Ireland VMstrategy across boutiques, outlets, and priority wholesale accounts,implementing global standards, seasonal campaigns, and product launches whileadapting to local market needs.
• Drive In-Store Excellence: Conductregular store visits, monitor compliance through Yoobic, and take action toensure VM standards are consistently executed to the highest level across thenetwork.
• Deliver Flagship Projects & Activations: Partnerwith Global teams to execute elevated window campaigns, exclusive launches,events, and special projects that enhance customer engagement and strengthenbrand desirability.
• Manage Production & Budgets: OverseeVM production including POS, signage, displays, props, agencies, and suppliers,ensuring projects are delivered on time, within budget, and with a strongreturn on investment.
• Lead Store Openings & Refits: Collaboratewith Retail, Construction, and Global VM teams to plan and execute storeopenings, relocations, and refits, ensuring optimal layouts, zoning, andcustomer experience.
• Turn Insight into Action: Analysestore performance and customer behaviour to identify opportunities that improveproduct visibility, customer engagement, and commercial results.
• Develop Teams & Capabilities: Coachand develop the Field Visual Merchandiser while delivering training andbest-practice guidance to retail teams, ensuring consistent execution acrossthe business.

Whyjoin Lacoste?

Workingat Lacoste means…

Representing an iconic brand that’s part of the MF Brands Group,alongside Aigle, Gant, and Tecnifibre, paving the way for exciting internalmobility opportunities.Joining a team that values personal and collective development, whereeveryone is encouraged to grow and evolve.Balancing passion and well-being, because we believe thateveryone needs time to recharge. Embracing our Durable Elegance approach – placing our productsand value chain at the heart of our sustainability ambitions, with a mission toelevate them to environmental excellence. As well as fostering social inclusionby making equal opportunities a reality through impactful opportunities.

Rewards& Benefits:

• Package: up to £50-£55k per annum + bonus
• Health & Wellbeing: Regular teamactivities (e.g. run club, yoga), Private Healthcare (optional), EmployeeAssist Programme with the Retail Trust
• Holidays: 25days per year plus usual UK bank holidays
• Swag: Seasonal uniform allowance and upto 65% off Lacoste products
• Learning & Development: Continuous support on your learning journey from day one
• Parenthood: Enhancedfamily leave and pay from day one, paid Assisted Conception leave
• Extras: Employee Referral, Long ServiceAward, Social Committee events

Readyto join a unique adventure?

We aim to support all candidates during the application process and arehappy to provide workplace adjustments when necessary. Should you need supportwith your application, feel free to get in touch with us by email [e-mail] (please include 'Workplace Adjustments' in the subjectline).