UK Field Marketing Lead — Data-Driven Demand & Events

SAP IT Business Systeme; Greater London; Vor Ort; GBP 50.000 - 80.000; Vollzeit

Zusammenfassung

SAP UKI is seeking a field marketing professional to own the UKI field marketing plan and execute multi-channel campaigns aligned with our Go-to-Market strategy. You will translate global GTM into locally relevant activities, manage events and digital programs, and partner with sales to drive pipeline.

You’ll also mentor colleagues and report performance using data-driven insights. Based at Clockhouse Place, Feltham, the role offers close collaboration with sales and senior marketing leadership

Qualifikationen

• 3-5 years' experience in B2B field marketing or demand generation.
• Hands-on across field, events, and sales-activated programmes.
• Strong analytical ability using data to improve GTM performance.
• Experience with Salesforce, Marketo, Reachdesk, Demandbase, AI/LLMs, and Tableau.
• Excellent project management, communication, and stakeholder management.
• Initiative-taking with ownership and collaboration with sales against pipeline targets.

Aufgaben

• Deliver the UKI field marketing plan aligned to the GTM strategy and pipeline targets.
• Translate regional strategy into locally executed, high-performing campaigns and tailored account engagement programmes.
• Act as the primary contact for day-to-day sales-led marketing activity and queries.
• Track, analyse, and report on performance; optimise using data, testing, and market insights.
• Mentor junior colleagues; manage budgets and nurture customer and partner relationships.

Kenntnisse

B2B field marketing

Demand generation

Campaign management

Data-driven optimisation

Sales collaboration

Salesforce

Marketo

Reachdesk

Demandbase

AI/LLMs

Tableau

Project management

Stakeholder management

Analytical skills

Tools

Salesforce

Marketo

Reachdesk

Demandbase

AI/LLMs

Tableau

Jobbeschreibung

SAP UKI is seeking a field marketing professional to own the UKI field marketing plan and execute multi-channel campaigns aligned with our Go-to-Market strategy. You will translate global GTM into locally relevant activities, manage events and digital programs, and partner with sales to drive pipeline.

You’ll also mentor colleagues and report performance using data-driven insights. Based at Clockhouse Place, Feltham, the role offers close collaboration with sales and senior marketing leadership