Field Marketing Executive

SAP IT Business Systeme; Greater London; On-site; GBP 50,000 - 80,000; Full time

Job summary

SAP UKI is seeking a field marketing professional to own the UKI field marketing plan and execute multi-channel campaigns aligned with our Go-to-Market strategy. You will translate global GTM into locally relevant activities, manage events and digital programs, and partner with sales to drive pipeline.

You’ll also mentor colleagues and report performance using data-driven insights. Based at Clockhouse Place, Feltham, the role offers close collaboration with sales and senior marketing leadership

Qualifications

• 3-5 years' experience in B2B field marketing or demand generation.
• Hands-on across field, events, and sales-activated programmes.
• Strong analytical ability using data to improve GTM performance.
• Experience with Salesforce, Marketo, Reachdesk, Demandbase, AI/LLMs, and Tableau.
• Excellent project management, communication, and stakeholder management.
• Initiative-taking with ownership and collaboration with sales against pipeline targets.

Responsibilities

• Deliver the UKI field marketing plan aligned to the GTM strategy and pipeline targets.
• Translate regional strategy into locally executed, high-performing campaigns and tailored account engagement programmes.
• Act as the primary contact for day-to-day sales-led marketing activity and queries.
• Track, analyse, and report on performance; optimise using data, testing, and market insights.
• Mentor junior colleagues; manage budgets and nurture customer and partner relationships.

Skills

B2B field marketing

Demand generation

Campaign management

Data-driven optimisation

Sales collaboration

Salesforce

Marketo

Reachdesk

Demandbase

AI/LLMs

Tableau

Project management

Stakeholder management

Analytical skills

Tools

Salesforce

Marketo

Reachdesk

Demandbase

AI/LLMs

Tableau

Job description

You have well-developed expertise in regional field marketing, demand generation, multi-channel campaign management, and data-driven optimisation. The ability to autonomously develop and deliver integrated marketing programmes for an assigned geography, translate global GTM strategies into locally relevant execution, and use performance insight to continuously refine outcomes is what defines readiness at this level.

• 3-5 years' experience in B2B field marketing or demand generation, with hands-on expertise across field, events, and sales-activated programmes
• Strong analytical ability with a proven track record of using data to improve GTM marketing performance
• Experience with platforms including Salesforce, Marketo, Reachdesk, Demandbase, AI/LLMs, and Tableau
• Excellent project management, communication, and stakeholder management skills
• Initiative-taking, action-oriented mindset with a solid sense of ownership, accountability, and experience collaborating with sales teams against pipeline targets

What you'll build

You'll autonomously develop and deliver field marketing programmes for your assigned geography, acting as the named marketing practitioner for that region. Planning and managing campaigns across digital and in-person channels, overseeing event marketing and lead generation activity, managing budgets, and nurturing customer and partner relationships are core responsibilities. Mentoring junior colleagues is an explicit expectation.

• Deliver the UKI field marketing plan aligned to the Go-to-Market strategy, objectives, and pipeline targets
• Translate regional strategy into locally executed, high-performing campaigns and tailored account engagement programmes
• Act as the primary point of contact for day-to-day sales-led marketing activity and queries
• Track, analyse, and report on performance, continuously optimising using data, testing, and market insights
• Share actionable insights to influence future strategy, planning, and investment

Success in this role is measured across pipeline contribution and measurable influence on qualified pipeline and revenue, engagement and conversion metrics that reflect funnel progression, the effectiveness of account-level engagement, a consistent pace of testing and optimisation, and reliable execution against objectives and timelines.

Where you belong

You'll own the marketing picture for your geography and be the person commercial, Customer Success, and channel stakeholders turn to for regional marketing expertise. The programmes you design and deliver shape how customers in your region engage with SAP across the buying journey. If you are ready for end-to-end ownership of field marketing for a defined geography, this is the right role.

Location: Clockhouse Place, TW14 8HD,Feltham

• High visibility: work closely with sales and senior marketing leaders in a strategically important market
• Balance of strategy and action: shape plans, execute programmes, and optimise performance end to end
• Global scale, local impact: access world-class tools and teams while driving tangible results in the market
• Supportive, collaborative culture: work with ambitious, curious people who value learning and progress

Additional Information

About SAP
With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people's lives.
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