UK Digital Commercial Manager

Imagine Cruising; Swindon; On-site; GBP 60,000 - 85,000; Full time

Job summary

Imagine Cruising is seeking a Digital Commercial Manager to drive performance across our digital channels and own trading margin outcomes in support of growth across the UK market.

You will translate data into actionable insights, influence stakeholders, and optimize campaigns on platforms such as META, Google, and other PPC channels. Advanced Excel skills are essential to manage large data sets and drive results.

Qualifications

• Proven experience in a commercial, trading, or analytical role with ownership of business performance.
• Strong understanding of P&L drivers and trading dynamics.
• Highly analytical, able to translate data into actionable decisions.
• Confident communicator with ability to influence stakeholders at all levels.

Responsibilities

• Drive commercial performance across digital channels and markets.
• Deliver trading strategy and margin optimization initiatives.
• Own trading decisions and performance management for digital channels.
• Provide insight-led recommendations to senior stakeholders and cross-functional teams.

Skills

Commercial analysis

Trading ownership

P&L awareness

Stakeholder influence

Digital marketing

Advanced Excel

Data-driven decisions

Tools

Excel

Google Ads

Meta Ads

PPC platforms

Job description

Company Description:

Imagine Cruising, established in 2011, are a leading travel provider with offices across the globe, specialising in exceptional cruise holidays brimming with enriching experiences that offer so much more than just a cruise. We create outstanding cruise holidays, seamlessly paired with immersive tours of the world’s most desirable natural and man-made marvels, enchanting rail journeys, and fabulous hotel stays at hand-picked accommodations - transforming everyday travel into extraordinary adventures.

Role Description:

The Digital Commercial Manager is responsible for driving commercial performance, delivering trading strategy, and owning trading margin outcomes from our digital channels in support of planned growth in this area. This will be across one of the assigned markets, currently either the US, Australia, New Zealand and the UK. This role plays a critical part in delivering the business strategy through insight-led decision-making, proactive identification of opportunities and risks, and the execution of trading and commercial initiatives. The role requires strong commercial acumen, analytical capability, and the ability to influence cross-functional stakeholders to optimise performance. The Digital Commercial Manager operates with a high degree of autonomy, taking full ownership of trading decisions, performance management, and continuous improvement of commercial outcomes in our Digital Channels.

Qualifications:

• Proven experience in a commercial, trading, or analytical role with ownership of business performance, ideally within the travel sector
• Strong commercial acumen with a clear understanding of P&L drivers
• Highly analytical, with the ability to translate data into actionable insights and decisions
• Confident communicator with the ability to influence stakeholders at all levels
• Previous experience in trading digital channels (META, Google, PPC) would be beneficial
• Advanced Excel skills essential (including pivot tables and handling large data sets)
• Resilient, adaptable, and comfortable working at pace
• Excellent organisational skills, with the ability to manage multiple priorities simultaneously

Desirable:

• Previous experience in commercial analysis
• Passion for the travel industry is advantageous