UK Digital Commercial Manager

Imagine Cruising; Swindon; On-site; GBP 60,000 - 75,000; Full time

Job summary

Imagine Cruising is seeking a Digital Commercial Manager to drive trading strategy and improve commercial performance across digital channels. You will own trading margins and collaborate with cross-functional teams to deliver growth in our selected markets, including the UK, US, Australia, and New Zealand.

The role requires strong commercial acumen, analytical capability, and the ability to influence stakeholders to optimise performance.

Qualifications

• Proven experience in a commercial, trading, or analytical role with ownership of business performance
• Strong commercial acumen with a clear understanding of P&L drivers
• Highly analytical with ability to translate data into actionable insights
• Confident communicator able to influence stakeholders at all levels
• Experience in trading digital channels (META, Google, PPC) would be beneficial
• Advanced Excel skills including pivot tables and large data sets

Responsibilities

• Drive trading strategy and commercial performance across digital channels
• Own trading margin outcomes and support growth in digital markets
• Influence cross-functional stakeholders to optimise performance
• Analyse data to identify opportunities and risks and implement trading initiatives

Skills

Commercial acumen

Analytical ability

Stakeholder influence

Prioritisation & organisation

Travel industry passion

Tools

Meta Ads

Google Ads

PPC

Advanced Excel

Job description

Company Description: Imagine Cruising, established in 2011, are a leading travel provider with offices across the globe, specialising in exceptional cruise holidays brimming with enriching experiences that offer so much more than just a cruise.

We create outstanding cruise holidays, seamlessly paired with immersive tours of the world’s most desirable natural and man-made marvels, enchanting rail journeys, and fabulous hotel stays at hand-picked accommodations - transforming everyday travel into extraordinary adventures

Role Description: The Digital Commercial Manager is responsible for driving commercial performance, delivering trading strategy, and owning trading margin outcomes from our digital channels in support of planned growth in this area. This will be across one of the assigned markets, currently either the US, Australia, New Zealand and the UK.

This role plays a critical part in delivering the business strategy through insight-led decision-making, proactive identification of opportunities and risks, and the execution of trading and commercial initiatives. The role requires strong commercial acumen, analytical capability, and the ability to influence cross-functional stakeholders to optimise performance.

The Digital Commercial Manager operates with a high degree of autonomy, taking full ownership of trading decisions, performance management, and continuous improvement of commercial outcomes in our Digital Channels.

Qualifications:

• Proven experience in a commercial, trading, or analytical role with ownership of business performance, ideally within the travel sector
• Strong commercial acumen with a clear understanding of P&L drivers
• Highly analytical, with the ability to translate data into actionable insights and decisions
• Confident communicator with the ability to influence stakeholders at all levels
• Previous experience in trading digital channels (META, Google, PPC) would be beneficial
• Advanced Excel skills essential (including pivot tables and handling large data sets)
• Resilient, adaptable, and comfortable working at pace
• Excellent organisational skills, with the ability to manage multiple priorities simultaneously
• Previous experience in commercial analysis
• Passion for the travel industry is advantageous