UGC Creative Director (Contractor)

PicsArt, Inc.; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Picsart, Inc. is seeking a Creative Lead to shape what creators produce and how they present content across major social platforms.

You will draft briefs, generate rough cuts in Picsart's tools, and run experiments to identify winning approaches that scale across markets and languages. You’ll work closely with agencies and creators to deliver posts, refine templates, and push insights into product asks for AI tools and presets.

Qualifications

• A portfolio of social accounts you’ve grown or managed.
• Direct experience leading creator networks at scale.
• Demonstrated content creation including rough cuts and scripts.

Responsibilities

• Decide what creators make, including concepts, hooks, and scripts.
• Write briefs and rough cuts for creators to follow in Picsart tools.
• Test different formats and markets to determine winning content.
• Coordinate with creators and editors to produce posts and provide actionable feedback.
• Identify what converts and drive successful templates across markets and languages.

Skills

Portfolio growth

Creator networks

Content creation

DM and link funnels

Multi-market content

AI tools usage

Job description

Picsart, the AI media production and distribution platform, where 100M+ creators and businesses worldwide make, market and monetize content.
Join a team where your work impacts millions of creators daily and your ideas drive real change.

Thousands of creators across our partner agencies post about Picsart's AI tools every week, and we're scaling that many times over. In this role, you decide what they make: the concepts, hooks, angles, scripts and briefs. You build rough examples in Picsart's own tools so creators and editors can see the idea instead of reading about it, and you run the tests that show which creative turns a viewer into someone who generates, spends credits and pays. You’ll be working across all our social platforms: TikTok, Meta, Instagram, Youtube, X, and Reddit.

You work through AI, because nobody can watch that much content by hand. You'll use it to read everything the network publishes, to draft briefs and variations for every agency and creator, and to spot winners early, then you make the call and make the example. The best agencies now publish their playbooks; your edge is running that discipline across every agency at once, with the one dataset no agency has: what happens after the click.

How success looks like for this role within a year: conversion per view rising while volume rises, and winning creative replicating across markets in days.

Please note that this is aFull-Time Contractor (12-month contract) role.

How You'll Make an Impact

• Decide what creators make. The concepts, hooks and scripts they film each week. Agencies bring local ideas; you pick what the whole network runs.
• Write briefs creators can follow. Not documents they skim, clear direction, plus rough cuts and examples you make in Picsart's own tools, so nobody has to guess what you meant.
• Test the creative. Hook against hook, format against format, market against market. The results decide what runs next, not anyone's taste.
• Get content finished. Work directly with creators and editors to turn concepts into posts, and give feedback specific enough to act on.
• Find out what converts. Look at what thousands of videos actually did, and point the network at the audiences and use cases that bring in paying users.
• Spread what wins. When a hook works in one market, get it into every other market and language fast, and into templates users can remix themselves.
• Own launch content. Every new model and feature goes out through the creator network within days. You decide what day one looks like.
• Tell product what to build. You see what people want from AI tools before product does. Turn that into concrete asks: which presets, templates and models to build or promote next.
• Keep it fresh and safe. Stop the whole network from copying last month's winner. And when a platform changes its rules or a theme crosses a trust-and-safety line, the network hears it from you first.

What You'll Bring

• A portfolio, not a résumé: social accounts you've grown. Your own or a client's. Send the links and tell us what the numbers did while you ran them.
• Creator networks you've directed. How many creators, what you taught them, what came out of it.
• Content you made yourself. Rough cuts, scripts, hooks, examples, not just feedback on other people's work.
• Comment-to-DM and link funnels. You've set them up, watched them break, and fixed them.
• Short-form content that worked in more than one market or language. You know which hooks travelled and which ones didn't.
• Real use of AI creation tools. You've made things with them, not just read about them.
• Creative testing. You've run hook against hook, format against format, and let the results decide.
• Clear writing. A brief a creator can follow, and a short update an executive can read.
• Great communication skills in English. Any other languages are a plus.

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What We Seek And Value The Most In Our Candidates

If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you’re our person!
We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.
Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster . For information regarding your Right To Work, please click here for English or Spanish .
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