UGC Creative Lead: AI-Driven Creator Growth

Picsart; Greater London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Picsart is seeking a seasoned contractor to shape creator content across our global network. You will decide concepts, hooks and briefs and produce rough cuts in Picsart’s tools so creators and editors can preview ideas without extensive writing.

You’ll test creative, measure what converts, and scale winning formats across markets and languages, owning launch content and informing product with audience insights for safer, fresher campaigns.

Qualifications

• A portfolio, not a résumé: social accounts you've grown.
• Creator networks you've directed.
• Content you made yourself.
• Comment-to-DM and link funnels.
• Short-form content that worked in more than one market or language.
• Real use of AI creation tools.
• Creative testing.
• Clear writing.
• Great communication skills in English.

Responsibilities

• Decide what creators make.
• Write briefs creators can follow.
• Test the creative.
• Get content finished.
• Find out what converts.
• Spread what wins.
• Own launch content.
• Tell product what to build.
• Keep it fresh and safe.

Skills

Portfolio

Creator networks

Content creation

AI tools usage

Creative testing

Clear writing

English communication

Job description

Picsart is seeking a seasoned contractor to shape creator content across our global network. You will decide concepts, hooks and briefs and produce rough cuts in Picsart’s tools so creators and editors can preview ideas without extensive writing.

You’ll test creative, measure what converts, and scale winning formats across markets and languages, owning launch content and informing product with audience insights for safer, fresher campaigns.