User Acquisition Specialist (Contractor)

Picsart; Greater London; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

PTO policy

Maternity/Paternity leave

Training & certifications

Job summary

Picsart is seeking a User Acquisition Specialist with strong data analytics to drive paid acquisition and targeting efforts. You’ll test, analyze, and optimize campaigns to accelerate growth across Meta, TikTok, Google, Apple Search Ads, and more.

Bring 5+ years in performance marketing, deep UA metrics knowledge, and hands-on media buying across diverse channels. You’ll collaborate with cross‑functional teams to scale spend and improve ROAS.

Qualifications

• 5+ years of performance marketing experience, mobile-first or subscription-based.
• In-depth UA metrics knowledge: CTR, CR, CPI, ROAS, LTV.
• Hands-on media buying across UA channels.

Responsibilities

• Launch, manage, and optimize UA and retargeting campaigns across Meta, TikTok, Snapchat, Google Ads, and Apple Search Ads.
• Analyze campaign performance and provide actionable ROI improvements.
• Design and implement testing strategies for creative and targeting efficiency.
• Collaborate with Head of Acquisition on budget allocations and pacing.
• Partner with social, content, and creative teams to develop and iterate winning creatives.

Skills

Meta Ads

TikTok Ads

Google Ads

Apple Search Ads

Data Analytics

Experiment Design

Budget Management

Campaign Scaling

AppsFlyer

Tools

AppsFlyer

Job description

• Please note that this is a Full-Time Contractor (12-month contract)
• Picsart is on a mission to empower the creator in everyone. We’re seeking a User Acquisition Specialist with exceptional data analytical skills to drive our paid acquisition and targeting efforts
• You’ll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth
• Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more
• Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth
• Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency
• Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact
• Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository

Benefits

• Flexibility and time off: In addition to a generous PTO policy, Picsart provides time off for maternity, paternity, sick leave, and mental health days
• Rewards packages: We want our employees to share in the rewards of Picsart’s success, so we recognise both team and individual performance
• Professional & personal growth: Picsart provides growth opportunities including: Training, online education and certification programs, coaching opportunities, and mentorships

Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindsetOutstanding written and verbal communication skills, enabling effective collaboration across teamsIn-depth knowledge of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands‑on experience in media buying across various UA channelsDeep knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus)A highly motivated self‑starter with strong project management, prioritization, and hands‑on execution skillsProven track record of scaling paid campaigns with >$1M monthly budget responsibility5+ years of experience in performance marketing, ideally in a mobile‑first or subscription‑based businessA strong background in data analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental designIf you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you’re our person!