UGC Creative Lead (Contractor)

Picsart; Greater London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Picsart is seeking a seasoned contractor to shape creator content across our global network. You will decide concepts, hooks and briefs and produce rough cuts in Picsart’s tools so creators and editors can preview ideas without extensive writing.

You’ll test creative, measure what converts, and scale winning formats across markets and languages, owning launch content and informing product with audience insights for safer, fresher campaigns.

Qualifications

• A portfolio, not a résumé: social accounts you've grown.
• Creator networks you've directed.
• Content you made yourself.
• Comment-to-DM and link funnels.
• Short-form content that worked in more than one market or language.
• Real use of AI creation tools.
• Creative testing.
• Clear writing.
• Great communication skills in English.

Responsibilities

• Decide what creators make.
• Write briefs creators can follow.
• Test the creative.
• Get content finished.
• Find out what converts.
• Spread what wins.
• Own launch content.
• Tell product what to build.
• Keep it fresh and safe.

Skills

Portfolio

Creator networks

Content creation

AI tools usage

Creative testing

Clear writing

English communication

Job description

Thousands of creators across our partner agencies post about Picsart's AI tools every week, and we're scaling that many times over. In this role, you decide what they make: the concepts, hooks, angles, scripts and briefs. You build rough examples in Picsart's own tools so creators and editors can see the idea instead of reading about it, and you run the tests that show which creative turns a viewer into someone who generates, spends credits and pays.

You work through AI, because nobody can watch that much content by hand. You'll use it to read everything the network publishes, to draft briefs and variations for every agency and creator, and to spot winners early, then you make the call and make the example. The best agencies now publish their playbooks; your edge is running that discipline across every agency at once, with the one dataset no agency has: what happens after the click.

How success looks like for this role within a year: conversion per view rising while volume rises, and winning creative replicating across markets in days.

Please note that this is aFull-Time Contractor (12-month contract) role.

How You'll Make an Impact

• Decide what creators make. The concepts, hooks and scripts they film each week. Agencies bring local ideas; you pick what the whole network runs.
• Write briefs creators can follow. Not documents they skim, clear direction, plus rough cuts and examples you make in Picsart's own tools, so nobody has to guess what you meant.
• Test the creative. Hook against hook, format against format, market against market. The results decide what runs next, not anyone's taste.
• Get content finished. Work directly with creators and editors to turn concepts into posts, and give feedback specific enough to act on.
• Find out what converts. Look at what thousands of videos actually did, and point the network at the audiences and use cases that bring in paying users.
• Spread what wins. When a hook works in one market, get it into every other market and language fast, and into templates users can remix themselves.
• Own launch content. Every new model and feature goes out through the creator network within days. You decide what day one looks like.
• Tell product what to build. You see what people want from AI tools before product does. Turn that into concrete asks: which presets, templates and models to build or promote next.
• Keep it fresh and safe. Stop the whole network from copying last month's winner. And when a platform changes its rules or a theme crosses a trust-and-safety line, the network hears it from you first.

What You'll Bring

• A portfolio, not a résumé: social accounts you've grown. Your own or a client's. Send the links and tell us what the numbers did while you ran them.
• Creator networks you've directed. How many creators, what you taught them, what came out of it.
• Content you made yourself. Rough cuts, scripts, hooks, examples, not just feedback on other people's work.
• Comment-to-DM and link funnels. You've set them up, watched them break, and fixed them.
• Short-form content that worked in more than one market or language. You know which hooks travelled and which ones didn't.
• Real use of AI creation tools. You've made things with them, not just read about them.
• Creative testing. You've run hook against hook, format against format, and let the results decide.
• Clear writing. A brief a creator can follow, and a short update an executive can read.
• Great communication skills in English. Any other languages are a plus.

#LI-MS1

What we seek and value most in our candidates

Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important - passion and commitment.

Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.

Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster in English or Spanish. For information regarding your Right To Work, please click here for English or Spanish.

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ABOUT US

Picsart is the world’s largest digital creation platform and a top 20 most downloaded app. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.