Senior/Lead UA Manager

United States Digital Space LLC; Royal Leamington Spa; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Private Medical Insurance

Dental Insurance

Life Assurance

Royal London Pension

Free On-site Gym

Dog-friendly Office

LinkedIn Learning

25 holiday days + bank holidays

1 extra holiday per year (capped at 5)

Job summary

United States Digital Space LLC is seeking aSenior UA Leader to steer paid user acquisition across a portfolio of mobile games from Leamington Spa.

You will grow and mentor a UA team, set strategy, and optimize ROAS, LTV and payback while collaborating with creative and analytics to scale high-performing campaigns.

Qualifications

• Senior UA experience in mobile games and F2P titles.
• Experience leading UA Managers.
• Strong grasp of ROAS, payback, LTV and cohort analysis.
• Ability to explain every budget decision in pounds.
• Hands-on with campaigns and BI tools.

Responsibilities

• Steer portfolio UA strategy across games and channels.
• Grow and coach UA Managers with clear ownership of their games.
• Identify profitable growth opportunities and move quickly on success.
• Work with analytics on ROAS targets and payback metrics.
• Partner with creative and analytics teams to test and scale ads.
• Run market tests for new game ideas to spot winners early.
• Build partnerships with ad networks and platforms.

Skills

Senior UA experience

Mobile games experience

Lead UA Managers

ROAS optimization

LTV analysis

Cohort analysis

Creative testing

Budget planning

BI tools

Clear communicator

Tools

BI tools

Ad networks

Social channels

Job description

Level Up Your Career!At the company, you’ll join a gaming powerhouse that boasts a mobile empire with 1.5 billion+ downloads alongside a thriving PC & Console division that has achieved numerous global chart-topping releases across Steam, Consoles, and Amazon, driving millions of Wishlists. Most recently publishing breakout hits such as The Precinct and Town to City. It’s a unique chance to bring your expertise to a global studio that dominates both the mobile, and the indie PC and Console space.At the company, as well as a competitive salary

• Private Medical Insurance
• Dental Insurance
• Life Assurance
• Royal London Pension
• a Free On-site Gym
• Dog-friendly Office
• LinkedIn Learning
• 25 holiday days + bank holidays
• 1 day extra holiday for each year of service capped at 5

the company’s Product & Growth team is looking for a Senior or Lead User Acquisition Manager to steer User Acquisition across our mobile portfolio: live hits, much-loved classics, and exciting new games looking for their big break.

We’ll shape the title around your experience, from Senior UA Manager to Lead UA Manager or even Head of UA, because it’s the impact that matters.

This role is for you if you’re a hands-on UA leader who gets a real buzz from spotting where the next profitable pound of spend is hiding, and proving it. You’ll grow a team of UA Managers who proudly own their games and bring an investor’s eye to the whole portfolio so every game and every campaign earns its place in the spotlight.

This role is based onsite 5 days per week at our Leamington Spa studio, where our daily in-office collaboration fuels creativity and innovation.

What You’ll Do:

• Steer portfolio UA. Set the UA strategy across our games and channels, and put every pound where it works hardest.
• Grow a brilliant team. Lead and coach our UA Managers, give each of them clear ownership of their games, and help them do the best work of their careers.
• Unlock profitable scale. Find the games ready to grow faster, and move quickly when something isn’t paying back.
• Keep targets sharp. Work with our analytics team on LTV and ROAS targets, and bring a healthy challenge when the numbers don’t add up.
• Power the creative engine. Partner with our creative and analytics teams so every game has a steady flow of fresh ads being tested, learned from, and scaled.
• Give new games a fair shot. Run clean, consistent market tests for our new game ideas so we can spot the winners early.
• Be the UA voice in our game teams. Share what the market is telling us with producers, product, and monetisation, and turn game improvements into more growth.
• Build great partnerships. Work closely with ad networks and platforms, and keep exploring new channels.

What You’ll Own:

Profitable growth across our portfolio. You’ll be the go-to owner of how our games grow: spotting opportunities first, catching dips early, keeping targets sharp, and helping your team stay on top of every game they own.

How we’ll celebrate your success:

• Profitable spend and installs at or above target payback.
• ROAS and payback against target.
• UA contribution to profit across the portfolio.
• How quickly budget moves to the best opportunities.
• A happy, growing UA team.

What We’re Looking For:

Essential

• Senior UA experience in mobile games, with F2P titles you’ve scaled profitably across ad networks and social channels.
• Experience leading or mentoring UA Managers.
• A strong grasp of ROAS, payback, LTV and cohort analysis, and of measurement in today’s privacy- first world.
• A love of creative testing, and a feel for what makes an ad win on different channels.
• Great commercial judgement: you can explain every budget decision in pounds.
• Happy getting hands-on with campaigns, spreadsheets and BI tools.
• A clear, confident communicator who brings people along with evidence.

Desirable

• Hybrid-casual or puzzle mobile game experience is a big plus.

Why the company?

• Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!
• Flexible Working:We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.
• Health Cover:Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.
• Recharge: Take advantage of our on-site gym and a supportive atmosphere that prioritises your wellbeing.
• Free Food & Drink:Fuel your day with unlimited free snacks and drinks.
• Gaming Goodies:Receive Steam codes for all our game releases!
• Dog-Friendly Office:Bring your furry friend to our vibrant, fun office.
• Office Location:Leamington Spa office location, with free parking and electric charging stations.
• Merch & Events:Get exclusive the company merch, enjoy fun seasonal events, and stay informed with regular town halls.
• Growth & Learning:Full access to LinkedIn Learning to support your continuous professional development.

Our Commitment to Diversity & InclusionAt the company, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive.Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At the company, we celebrate individuality and encourage everyone to bring their authentic selves to work.