Traffic Configuration Manager

TikTok Shop; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

TikTok Shop in Greater London is searching for a Traffic Configuration Manager to lead the platform's traffic strategy and campaign allocation. You will collaborate with various teams to maximize traffic efficiency and support major commercial initiatives.

The ideal candidate will have a Bachelor’s degree and 2–4+ years' experience in traffic operations or digital marketing. Strong analytical skills and the ability to manage multiple projects are essential for success.

Qualifications

• 2–4+ years of experience in traffic operations, growth strategy, e-commerce, or digital marketing.
• Proficient in interpreting large datasets and identifying business insights.
• Familiarity with recommendation systems and e-commerce growth mechanisms preferred.

Responsibilities

• Develop and optimize traffic allocation strategies for TikTok Shop.
• Monitor traffic metrics like CTR, CVR, and ROI.
• Conduct in-depth data analysis to evaluate traffic performance.

Skills

Data analysis capability

Logical thinking

Structured problem-solving skills

Stakeholder management

Cross-functional collaboration

Education

Bachelor’s degree or above in Business, Economics, Data Analytics, Marketing, E-commerce, Engineering

Job description

As a Traffic Configuration Manager, you will be responsible for platform traffic strategy, campaign traffic allocation, and ecosystem optimization across TikTok Shop. You will work closely with campaign, product, category, creator and growth teams to maximize traffic efficiency, improve conversion performance, and support large‑scale commercial growth initiatives. This role requires strong data analysis capability, logical thinking, structured problem‑solving skills, and the ability to balance user experience with business objectives in a fast‑paced environment.

Key Responsibilities

• Develop and optimize traffic allocation strategies across TikTok Shop campaigns, channels, and business priorities to maximize GMV growth and traffic efficiency.
• Configure and manage platform traffic resources including homepage placements, campaign entry points, recommendation modules, live traffic support and content distribution mechanisms.
• Partner with campaign, category, product, creator operations and growth teams to support major platform campaigns, seasonal events and brand activations.
• Monitor key traffic metrics including CTR, CVR, ROI, traffic efficiency, retention and user engagement; identify issues and drive continuous optimisation.
• Conduct in‑depth data analysis to evaluate traffic performance, user behaviour and conversion funnels, translating insights into actionable operational strategies.
• Support A/B testing initiatives and traffic experiments to validate optimisation opportunities and improve business performance.

Qualifications

• Bachelor’s degree or above in Business, Economics, Data Analytics, Marketing, E‑commerce, Engineering or related fields.
• 2–4+ years of experience in traffic operations, growth strategy, e‑commerce operations, platform strategy, digital marketing or related functions, preferably within internet or platform companies.
• Strong analytical skills with proficiency in interpreting large datasets and identifying actionable business insights.
• Familiarity with recommendation systems, traffic allocation logic, content ecosystems or e‑commerce growth mechanisms is highly preferred.
• Excellent stakeholder management and cross‑functional collaboration skills.
• Strong ownership mindset with the ability to manage multiple projects simultaneously.