TikTok Shop - Campaign Operation Manager

TikTok; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading social media platform is seeking an experienced individual to drive campaign operations and marketing strategies. The role requires a Bachelor’s degree and at least 3 years of experience in campaign management. The candidate will work cross-culturally, communicating effectively with diverse teams and stakeholders. Strong project management skills and fluency in English, with proficiency in an additional European language, are essential for success. The position offers the opportunity to innovate in a fast-paced environment, enhancing user engagement while contributing to the platform's growth.

Qualifications

• Minimum of 3 years of experience in campaign operations or digital marketing.
• Experience in planning, executing, and optimizing large-scale campaigns.
• Proven experience working within diverse, multicultural teams.

Responsibilities

• Evaluate brand product readiness and build scalable campaign frameworks.
• Work with brands to strengthen product assortment and monitor campaign performance.
• Support the development of advertising strategies for improved visibility.

Skills

Campaign management

Communication skills

Cross-Cultural Collaboration

Fluency in English

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Job description

Responsibilities

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators — all within TikTok to build a one‑stop, seamless shopping experience and bring more commerce solutions that further enable our community to discover and engage with what they love.

The EU Central Campaign Team is driven by a simple vision: to build meaningful moments that connect users, sellers, and creators, and to turn those moments into sustainable growth for the platform. We design and operate campaigns that not only deliver short‑term results, but also strengthen the long‑term ecosystem.

Our team focuses on creating high‑impact campaign frameworks that bring together content, commerce, and community. Through seasonal and thematic activations, we help shape clear content direction, elevate storytelling standards, and spotlight best practices that can be scaled across markets. Each campaign is an opportunity to inspire participation, unlock creativity, and enable sellers and creators to generate greater value through engaging experiences.

Beyond execution, we serve as an enabler for the wider organization. We work closely with cross‑functional partners to align strategy, operations, and insights, ensuring that campaigns are efficient, data‑informed, and easy to replicate. By continuously learning from performance and market feedback, we refine playbooks that empower teams on the ground to execute with confidence.

• Brand Campaign strategy: Evaluate brand product readiness, pricing structure, promotional fit, and creative requirements for each campaign. Build scalable campaign frameworks that ensure consistent execution and high‑quality brand representation.
• Brand Campaign Operations: Work with brands to strengthen product assortment, promotional strategies, and demand planning for key seasons. Monitor campaign performance across traffic, engagement, ads usage, and sales conversion metrics. Provide actionable insights to help brands optimize product strategy, campaign readiness, and content planning.
• Ads Activation & Brand Monetization Growth: Support the development of advertising strategies that help brands improve visibility and campaign performance. Encourage brand adoption of ad solutions that align with campaign objectives.
• Design and Optimize Landing Pages: Work with designers to create engaging campaign landing pages, ensuring the layout, content, and visuals effectively support the campaign message and enhance the user experience.
• In‑App Resource Configuration: Configure in‑app resources and ensure seamless campaign integration across banners, notifications, and other touchpoints to maximize visibility and user engagement.

Qualifications

Minimum Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum of 3 years of experience in campaign operations or digital marketing, with a focus on user experience and in‑app campaigns.
• Campaign management: Demonstrated experience in planning, executing, and optimizing large‑scale campaigns, with an ability to adapt strategies based on performance data and market trends.
• Cross‑Cultural Collaboration: Proven experience working within diverse, multicultural teams or across multiple regions, demonstrating adaptability and cultural sensitivity to support effective collaboration and campaign relevance.
• Communication Skill: Exceptional verbal and written communication skills, with experience in cross‑functional team collaboration or big projects with multiple stakeholders.
• Fluent in English with proficiency in an additional European language (such as French, German, or Spanish) to facilitate local campaign communication and support effective collaboration with regional teams and partners.

Preferred Qualifications

• Experience working in a fast‑paced retail environment.
• Project management skill: Excellent project management abilities, with a proven track record of managing multiple campaigns and meeting deadlines effectively.
• Ability to adapt strategies based on evolving market conditions and consumer insights.
• Strong attention to detail, with a keen eye for design and user experience that enhances the effectiveness of campaign elements.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.