TikTok Commerce- Campaign Manager

TikTok; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

TikTok is seeking a dynamic marketer in London to lead and execute strategic campaigns that drive growth across IP initiatives and partnerships. You will coordinate with cross-functional teams and external partners to ensure campaigns deliver solid outcomes from concept to completion.

The role requires strong communication, hands-on experience with marketing campaigns, and familiarity with TikTok or content platforms.

Qualifications

• Strong communication skills and ability to work cross-functionally across multiple projects.
• Proficient in English and Turkish.
• Experience in independently planning and executing marketing campaigns, e-commerce campaigns.
• Familiar with TikTok and other content-based platforms; experience in Commerce is a plus.
• At least a Bachelor's degree; proficient in English.

Responsibilities

• Develop and refine campaign strategies that drive growth for TikTok campaigns.
• Serve as a key stakeholder from strategy through execution to maximize outcomes.
• Conceptualize, develop and execute IP marketing campaigns (User IP, Creator IP, Brand IP).
• Analyze competitors' campaigns and explore new IP opportunities.
• Coordinate cross-departmental resources to support growth campaigns.
• Collaborate across stakeholders, category teams, user research, creator managers, and other teams.
• Amplify brand IP influence among partners and users.

Skills

Campaign management

Cross-functional collaboration

Communications

English

Turkish

Education

Bachelor's degree or above

Job description

Responsibility:-Understand and develop campaign strategies that serve as core lever towards the growth of the TikTok, be the key stakeholder to drive solid outcomes of campaign projects, from strategy through to execution, optimize efficiency and drive execution-Assist in conceptualizing, developing and executing IP marketing campaigns, including but not limited to User IP, Creator IP and Brand IP (e.g. Super brand day) and other campaigns.-Analyze the competitors' brand IP and marketing campaigns and keep exploring the new brand IP mode.-Organize and coordinate cross-departmental resources to define and support business growth campaign activities-Collaborate and coordinate across stakeholders, including working with category teams, user research, creator manager, and other cross functional teams for campaign creation and optimization-Cooperate with the cross-team to amply the influence of brand IP among partners and users.

Qualifications

Minimum Qualifications:-Strong communication skills and ability to work cross-functionally across multiple projects;-Proficient in English and Turkish-Experience in independently planning and executing marketing campaigns, e-commerce campaign;-Being familiar with TikTok and other content-based platforms or having experience in Commerce is a plus.;-Experience working with third-party stakeholders, managing creative agencies and brand partner relationshipsPreferred qualifications:- Minimum Bachelor's Degree or above, Proficient in English-At least 2 years of experience in commerce.-Excellent writing skills, planning, copywriting, live content planning or editing work experience, or large company marketing planning experience.-Keen user product awareness, familiar with interactive products such as TikTok and Instagram, like to understand and accept new things, have a wide range of interests, and are mindful to hot topics and news hotspots;-Strong executive ability, communication ability, and can quickly get the results.-Excellent communication and resource integration skills

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