Platform Traffic Architect for Growth & Optimization

TikTok Shop; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

TikTok Shop in Greater London is searching for a Traffic Configuration Manager to lead the platform's traffic strategy and campaign allocation. You will collaborate with various teams to maximize traffic efficiency and support major commercial initiatives.

The ideal candidate will have a Bachelor’s degree and 2–4+ years' experience in traffic operations or digital marketing. Strong analytical skills and the ability to manage multiple projects are essential for success.

Qualifications

• 2–4+ years of experience in traffic operations, growth strategy, e-commerce, or digital marketing.
• Proficient in interpreting large datasets and identifying business insights.
• Familiarity with recommendation systems and e-commerce growth mechanisms preferred.

Responsibilities

• Develop and optimize traffic allocation strategies for TikTok Shop.
• Monitor traffic metrics like CTR, CVR, and ROI.
• Conduct in-depth data analysis to evaluate traffic performance.

Skills

Data analysis capability

Logical thinking

Structured problem-solving skills

Stakeholder management

Cross-functional collaboration

Education

Bachelor’s degree or above in Business, Economics, Data Analytics, Marketing, E-commerce, Engineering

Job description

TikTok Shop in Greater London is searching for a Traffic Configuration Manager to lead the platform's traffic strategy and campaign allocation. You will collaborate with various teams to maximize traffic efficiency and support major commercial initiatives.

The ideal candidate will have a Bachelor’s degree and 2–4+ years' experience in traffic operations or digital marketing. Strong analytical skills and the ability to manage multiple projects are essential for success.