Trader-Focused Copywriter for Pro Crypto Platform

Kraken; Greater London; On-site; GBP 63,000 - 125,000; Full time

Job summary

Kraken Pro is seeking a chronically online Copywriter to bring the brand voice to life across campaigns, emails, and in-app experiences. You’ll translate complex product features into concise, high-impact copy that resonates with traders and FinTwit communities.

You’ll work with Design, Product, Growth, and Social to ship copy that moves the needle. We value speed under pressure, a razor-sharp ear for language, and deep familiarity with crypto and trading culture.

Qualifications

• 3+ years in copywriting or content, ideally in fintech, crypto, or trading.
• Speed under pressure.
• High AI competency.
• Range as a writer: headlines, long-form, microcopy, scripts, threads, email flows, and taglines.
• Taste: knowing when to cut a line.
• Deep familiarity with crypto and trading culture, and the language traders use.
• Strong writing, editing, and communication skills.
• Creative and detail‑oriented, with the ability to work closely with designers, whether briefing the team, using Figma for copy placement, or mocking up yourself.

Responsibilities

• Write copy that converts across campaigns, landing pages, emails, in-app experiences, paid ads, and social for Kraken Pro.
• Capture the voice of CT, FinTwit, and the trading floor; know when to be witty, direct, or let numbers speak.
• Shape narratives for new product drops and feature releases; translate technical updates into clear stories.
• Own the voice across touchpoints from headlines to push notifications.
• Collaborate with Design, Product, Growth, and Social to brief, iterate, and ship copy that moves the needle.
• Test and learn: run copy experiments, track performance, iterate based on data.
• Ship responsibly: work with Legal/Comms to ensure compliant, accurate messaging across regions.

Skills

Copywriting experience

AI proficiency

Strong writing & editing

Trading/crypto knowledge

Communication skills

Content strategy

Tools

Figma

Job description

Kraken Pro is seeking a chronically online Copywriter to bring the brand voice to life across campaigns, emails, and in-app experiences. You’ll translate complex product features into concise, high-impact copy that resonates with traders and FinTwit communities.

You’ll work with Design, Product, Growth, and Social to ship copy that moves the needle. We value speed under pressure, a razor-sharp ear for language, and deep familiarity with crypto and trading culture.