Trade Marketing Lead - Growth & Activation

Advocate Group; Leeds; On-site; GBP 75,000 - 110,000; Full time

Job summary

Advocate Group is partnering with a fast-growing drinks business to hire a Head of Trade Marketing. You will own the trade marketing strategy, work closely with sales and customers, and shape brand, retail, D2C and events across the business.

This hands-on leadership role offers the opportunity to lead and develop marketing talent, introduce KPI‑driven ROI, and influence broader business strategy as part of the leadership team.

Qualifications

• Strong trade or customer marketing experience.
• Commercial mindset and close understanding of sales.
• Broad marketing experience across brand and activation.
• Experience leading and developing a team.
• Hands-on approach and willingness to get into the detail.
• Ability to build structure and capability in a growing business.

Responsibilities

• Build and own the trade marketing strategy across key B2B channels.
• Partner closely with sales to win customers, strengthen relationships and drive rate of sale.
• Develop customer and channel activation plans, sales tools and trade communications.
• Support key customer pitches, launches and commercial opportunities.
• Shape the wider marketing strategy and priorities across brand, retail, D2C and events.
• Lead and develop an established marketing team, creating accountability and ownership.
• Introduce clearer KPIs, measurement and ROI across marketing.
• Influence the wider business as part of the Senior Leadership Team.

Skills

Trade marketing

Customer marketing

Brand & activation

Team leadership

Hands-on approach

Structure & capability

Job description

Advocate Group is partnering with a fast-growing drinks business to hire a Head of Trade Marketing. You will own the trade marketing strategy, work closely with sales and customers, and shape brand, retail, D2C and events across the business.

This hands-on leadership role offers the opportunity to lead and develop marketing talent, introduce KPI‑driven ROI, and influence broader business strategy as part of the leadership team.