Trade Marketing Manager

AIZEN RECRUITMENT; Birmingham; On-site; GBP 50,000 - 70,000; Full time

Job summary

AIZEN RECRUITMENT is seeking a Trade Marketing Manager to shape activation strategies for On and Off Trade channels across the UK and Europe. You will work with leading retailers and manage a diverse brand portfolio in a fast-growing business.

You should be entrepreneurial, creative, hands-on and ready to make a real impact in an autonomous environment. The role requires strong multi-channel marketing capabilities and cross-functional collaboration.

Qualifications

• Degree in Marketing or a related field.
• 3+ years in a similar role; 5+ years in the industry.
• Strong On and Off Trade marketing experience in UK/Europe.
• Proven ability to plan multi-channel campaigns.
• Experience managing multiple agencies across European markets.
• Familiarity with category data sets like Nielsen or Kantar is a plus.
• Mother tongue: French.

Responsibilities

• Develop and execute through-the-line marketing strategies for the branded portfolio across On and Off Trade channels.
• Create and implement trade activation materials, including social and digital tools.
• Develop compelling sales presentations to enhance customer engagement.
• Represent the marketing team at key On & Off Trade customer meetings with insights.
• Collaborate with internal teams to plan brand experiential and trade events.
• Serve as liaison with brand partners, license owners, and trade representatives.
• Manage PR activities within the industry and relationships with trade media.
• Measure and report on effectiveness of trade marketing activities using sales, finance and analytics data.

Skills

Trade marketing

On & Off Trade

Agency management

Multi-channel campaigns

UK & European market

Data analytics

Sales presentations

Education

Degree in Marketing

CIM/IDM qualification (plus)

Tools

Nielsen

Kantar

Job description

As the Trade Marketing Manager, you will play a pivotal role in shaping the activation strategy for On and Off Trade channels, working with leading retailers across the UK and Europe. You'll be at the heart of a fast-growing business with a diverse brand portfolio.

We’re looking for someone with an entrepreneurial spirit who thrives in a dynamic, autonomous environment. If you’re creative, hands-on, and ready to make a real impact, we'd love to have you on board.

Key Responsibilities:

• Develop and execute through-the-line marketing strategies for the branded portfolio across On and Off Trade channels.

• Create and implement trade activation materials, including social and digital tools, to support trade channels.

• Develop compelling sales presentations to enhance customer engagement.

• Represent the marketing team at key On & Off Trade customer meetings, providing expert insights.

• Collaborate with internal teams to plan and execute brand experiential and trade events.

• Serve as the key liaison with brand partners, license owners, and trade representatives.

• Manage PR activities within the industry, delivering key messages and building relationships with trade media.

• Measure and report on the effectiveness of trade marketing activities, drawing insights from sales, finance, and data analytics.

• Degree in Marketing, Digital Marketing, or a relevant field (CIM/IDM qualification is a plus).

• Minimum of 3 years of experience in a similar role or 5+ years of relevant industry experience.

• Strong background in both On and Off Trade marketing, with experience in the UK and European markets.

• Proven ability to create and manage multi-channel campaigns.

• Experience managing multiple agencies across European markets.

• Familiarity with category data sets like Nielsen or Kantar is a plus.

• Mother tongue: French