Title Group Account Director, Sponsorship

Paramount Pictures; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global media and entertainment company seeks a dynamic individual to drive UK linear sponsorship and multiplatform partnership revenue. This role involves building strong relationships with media agencies, developing innovative sales strategies, and leading a motivated team. You will collaborate with various stakeholders to deliver high-quality pitches and maintain a positive team culture, ensuring alignment with Paramount's values.

Qualifications

• Experience in creating new revenue streams.
• Proven ability to build strong relationships with senior agency staff.
• Management experience in leading and motivating a team.

Responsibilities

• Lead generation of UK linear sponsorship and multiplatform partnership revenue.
• Develop new opportunities to maximize revenue via product placement and licensing.
• Support accurate revenue forecasting for represented agencies.

Skills

Revenue Generation

Relationship Building

Sales Strategy

Communication

Job description

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Paramount is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Paramount International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, Paramount provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.

Is this role for you?

Reporting into the VP, Sponsorship your role is to lead the generation of UK linear sponsorship and multiplatform partnership advertising revenue from a specific set of media agencies. The Paramount brands operating in the UK are 5, Paramount+, Pluto, MTV, Comedy Central and Nickelodeon.You will sit within the UK Sponsorship team, supported by an Account Director and Account Manager and the wider sales team.

What will you be doing?

Develop new opportunities that will maximise revenue via product placement, AFP, licensing and the utilisation of all Paramount’s media assets working alongside the VP of sponsorship and the wider commercial team

Lead the generation of linear sponsorship and multi-platform partnership revenue through promoting the benefits of partnerships with our brands to agencies

Build and hold strong relationships with agency partnership teams and planners

Proactively identify partnership opportunities across your agencies and produce and deliver sales strategies to ensure the target for your group of agencies is met

Collaborate with the wider Paramount Advertising International team, including Creative Resources to produce best in class pitches

A relentless focus on maintaining high quality output and the ambition to pursue and deliver award-winning work

Key stakeholder in the deal to air process, ensuring that the Client Services team are supported to deliver the partnership as planned

To be a great people manager, ensuring direct reports are motivated and have the capability to deliver your sales strategy

Support the VP Commercial Sponsorship with accurate revenue forecasting for the agencies you represent

Actively reinforce a positive culture within the team, embracing Paramount values

What are we looking for?

Revenue Generation

Experience in creating new revenue streams through understanding the revenue potential and regulations surrounding product placement, AFPs, licensing and other non-traditional partnerships

The ability to interpret partnership briefs and through the sourcing of relevant insight, produce creative pitches that will drive revenue

Proven ability to build strong mutually beneficial relationships with senior agency staff

The ability to create and deliver a successful sales strategy driving revenue through sponsorship and cross-platform partnerships

Knowledge of the role and the costs associated with each media platform within a cross-platform partnership

Ofcom Sponsorship regulations knowledge

Management

A management style that produces the best from your direct report, supporting their personal growth and motivating them to succeed

Proven ability and experience of leading, running and motivating a team, setting policy and achieving targets

Ensuring the Account Director is actively managing the performance and development of their Account Manager

Communication

A great presenter and the ability to write engaging sales pitches

The ability to motivate key stakeholders within Paramount to support the work of the team

A leader of client meetings, providing clients with confidence in Paramount partnerships

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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