TikTok Social Media Manager

House of CB, London; Greater London; On-site; GBP 35,000 - 50,000; Full time

Job summary

House of CB, London is seeking a TikTok-native social media expert to lead its TikTok presence. The role involves owning the TikTok strategy, managing day-to-day content, and developing creative ideas rooted in TikTok culture. The ideal candidate has over 3 years of social media experience, particularly in fashion or lifestyle brands, and is a confident short-form video content creator. Join us to redefine fashion content in a fast-paced environment with creative freedom.

Qualifications

• 3+ years of social media experience with expertise on TikTok.
• Confident creator and editor of short-form video content.
• Strong understanding of how to brief and collaborate with creators.

Responsibilities

• Own TikTok strategy and manage the content calendar.
• Develop creative content ideas rooted in TikTok culture.
• Track performance and report on key metrics.

Skills

Social media expertise

TikTok content creation

Creator management

Trend analysis

Job description

House of CB is a global fashion brand celebrated for its empowering, feminine designs and statement‑making silhouettes. With a cult following built through powerful visuals, trend‑defining campaigns, and a bold social media presence, we’re continuing to grow our team with people who share our passion for fashion, creativity, and excellence.

We’re looking for a TikTok‑native social media expert to lead House of CB’s presence on the platform and help define how our brand shows up in the most influential corner of fashion culture.

JOB DESCRIPTION

Sitting within our Marketing team, you’ll own TikTok strategy and execution end‑to‑end — from content ideation and posting cadence to creator briefs, trend hijacking, and growth. You’ll be plugged into TikTok culture daily, with a sharp instinct for what will resonate with our community and drive both reach and conversion.

KEY RESPONSIBILITIES

• Own TikTok strategy and the day‑to‑day content calendar, ensuring a consistent flow of platform‑native content.
• Develop creative content ideas rooted in TikTok culture, trends, and audio.
• Manage posting cadence and react quickly to opportunities to keep House of CB in the cultural conversation.
• Brief, manage, and build relationships with creators and influencers aligned to the brand.
• Track performance and report on key metrics — follower growth, engagement, views, and conversion to site.
• Work cross‑functionally with Marketing, Creative, and E‑Commerce teams to align TikTok with brand and commercial priorities.

ABOUT YOU

• 3+ years of social media experience with strong, demonstrable expertise on TikTok.
• A genuine TikTok native – you live on the platform and understand what makes content travel.
• Experience in fashion, beauty, or lifestyle brands strongly preferred.
• Confident creator and editor of short‑form video content.
• Strong understanding of how to brief and collaborate with creators.
• Comfortable working in a fast‑paced, trend‑driven environment with multiple priorities.

WHY JOIN US?

Be part of a brand that’s redefining fashion content in the digital space, with the freedom to shape how House of CB shows up on the most culturally influential platform of our time. You’ll have the space to experiment, take creative risks, and build something genuinely best‑in‑class.