Instagram Social Media Manager

House of CB, London; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

House of CB, London, is seeking an Instagram social media expert to lead its presence on the platform. You will manage the content calendar, craft brand-aligned captions, and drive community engagement. The role requires 3+ years of social media experience, with a strong focus on Instagram, preferably in fashion or lifestyle brands. You'll thrive in a fast-paced environment, leveraging trends to create vibrant online narratives. Join a cult global brand and help shape our storytelling on Instagram.

Qualifications

• 3+ years of social media experience, focusing on Instagram.
• Deep understanding of Instagram's formats and algorithm shifts.
• Experience in fashion or lifestyle brands is preferred.

Responsibilities

• Own the Instagram content calendar, ensuring consistent, high-impact content.
• Write captions that reflect the brand's confident and feminine tone.
• Monitor platform trends and translate them into creative ideas.
• Manage community engagement, building connections with the audience.

Skills

Social media experience

Instagram expertise

Copywriting

Trend analysis

Job description

JOB DESCRIPTION

House of CB is a global fashion brand celebrated for its empowering, feminine designs and statement‑making silhouettes. With a cult following built through powerful visuals, trend‑defining campaigns, and a bold social media presence, we’re continuing to grow our team with people who share our passion for fashion, creativity, and excellence.

We’re looking for an Instagram‑obsessed social media expert to take ownership of House of CB’s Instagram presence and help shape the next chapter of our brand storytelling on the platform.

Sitting within our Marketing team, you’ll lead day‑to‑day strategy and execution across feed, Stories, and Reels. You’ll be the driving force behind how our community experiences House of CB on Instagram — from product launches and campaigns to trend‑led moments and behind‑the‑scenes content.

KEY RESPONSIBILITIES

• Own the Instagram content calendar across feed, Stories, and Reels, ensuring a consistent flow of high‑impact, on‑brand content.
• Write captions that capture the House of CB tone of voice — confident, feminine, and culturally aware.
• Monitor platform trends, audio, and creative formats, translating them into ideas that elevate our brand.
• Manage community engagement, building meaningful connections with our audience and responding in line with our brand voice.
• Track performance against KPIs (reach, engagement, growth, conversion) and use insights to inform the content strategy.
• Collaborate closely with the wider Marketing, Creative, and E‑Commerce teams to align Instagram with brand and trading priorities.

ABOUT YOU

• 3+ years of social media experience, with a strong focus on Instagram in a brand or agency setting.
• Deep understanding of the platform — formats, algorithm shifts, and what makes content perform.
• Experience in fashion, beauty, or lifestyle brands strongly preferred.
• A sharp creative eye, with the ability to spot trends early and turn them into culturally relevant content.
• Confident copywriter with a feel for tone of voice and audience.
• Highly organized, comfortable juggling multiple campaigns and deadlines in a fast‑paced environment.

WHY JOIN US?

Be part of a brand with a cult global following and the freedom to shape how that community experiences us on Instagram every day. At House of CB, you’ll work in a fast‑paced, trend‑driven environment with room to experiment, grow, and bring bold ideas to life.