Senior TikTok Specialist Marketer

VMA Group; Greater London; On-site; GBP 60,000 - 95,000; Full time

Benefits offered by this job

Employee clothing discount

Seasonal clothing allowance

Revenue bonus

25 days annual leave + bank holidays

Private health insurance

Job summary

VMA Group in London is seeking a Senior TikTok Marketing Specialist to own and scale the fashion brand's TikTok ecosystem, turning trends into revenue via organic content, creator partnerships, and TikTok Shop.

You will lead a fashion-first growth strategy, manage TikTok Shop and Live events, forecast trends, recruit influencers, and drive conversions across product drops and campaigns, with a strong emphasis on visual storytelling for mobile.

Qualifications

• 3+ years of dedicated social marketing experience within fashion, streetwear, or DTC retail.
• Proven experience scaling a fashion brand's TikTok Shop and optimizing conversion.
• Strong eye for fashion aesthetics and mobile video editing to producelookbooks and haul videos.

Responsibilities

• Develop and execute a fashion-first TikTok growth strategy to hit monthly revenue targets.
• Fully manage TikTok Shop, including catalog syncing, flash sales, and Live Shopping events.

Skills

Social marketing

Fashion marketing

DTC retail

Negotiation

Influencer relations

Content editing

TikTok marketing

TikTok Shop

Tools

CapCut

Premiere Rush

Job description

Senior TikTok Marketing Specialist (Fashion & Apparel)

Location: London, UK (5days on site)

Role Overview

We are looking for a strategic, trend-obsessed Senior TikTok Marketing Specialist to scale our fashion brand’s presence and drive viral e-commerce revenue. At this level, you will completely own our TikTok ecosystem. Your focus will be turning style trends into commercial success through a mix of organic content, creator partnerships, and TikTok Shop.

The ideal candidate lives and breathes the TikTok fashion community (from #GetReadyWithMe to #OOTD), understands aesthetic storytelling, and has a proven track record of converting views into add-to-carts.

Key Responsibilities

• Fashion-First Strategy: Develop and execute a comprehensive TikTok growth strategy that elevates our brand identity while hitting aggressive monthly revenue targets.
• TikTok Shop & Live: Fully manage our TikTok Shop, including catalogue syncing, flash sales, creator affiliate programs, and planning high-converting Live Shopping events.
• Trend Forecasting: Monitor daily fashion aesthetics, viral audios, styling hacks, and cultural moments to ensure our products are integrated into the conversation in real-time.
• Creator Ecosystem: Recruit, brief, and manage an extensive network of fashion influencers and UGC (User Generated Content) creators to showcase our clothing on diverse body types and styles.
• Reaching our to more affiliates and onboarding them while maintaining healthy and professional and positive relationships
• Listing new products - using AI

Required Skills & Experience

• Experience: 3+ years of dedicated social marketing experience specifically within fashion, streetwear, or direct-to-consumer (DTC) retail.
• E-Commerce Mastery: Proven experience scaling a fashion brand's TikTok Shop, with a deep understanding of fashion inventory cycles, product drops, and conversion optimization.
• Visual Styling & Editing: Exceptional eye for fashion aesthetics, composition, and mobile video editing (CapCut, Premiere Rush) to quickly produce high-quality style guides, lookbooks, and haul videos.
• Relationship Management: Strong negotiation skills for handling talent contracts, clothing gifting campaigns, and brand collaborations.
• Generous employee clothing discount and seasonal clothing allowance
• Performance-based revenue bonus structure
• 25 days annual leave + bank holidays
• Private health insurance and pension scheme