Social Media Executive

Zachary Daniels; Greater Manchester; On-site; GBP 28,000 - 34,000; Full time

Job summary

Zachary Daniels collaborates with a fast-growing UK womenswear brand to appoint a hands-on Social Media Executive. You will own the TikTok strategy, create and edit video content, and partner with the founders to shape how the brand engages on the platform.

You must be confident on camera, adept at spotting trends and formats, and capable of moving ideas quickly into publishable content. Based in Greater Manchester, the role offers a dynamic creator-led environment.

Qualifications

• Hands-on experience creating and growing content on TikTok, professionally or personally.
• Understanding of native, engaging and culturally relevant TikTok content.
• Willingness to be on camera as a key part of the role.
• Instinct for trends, hooks, pacing and storytelling.
• Ability to shoot and edit content and move quickly from idea to publish.

Responsibilities

• Own the TikTok strategy end-to-end with content pillars and posting cadence.
• Build and evolve the TikTok content calendar.
• Stay ahead of trends, formats, creators and cultural moments.
• Translate campaigns into TikTok-native activations.
• Develop ideas to grow reach, engagement and community.
• Monitor performance using data and insights to refine strategy.
• Be on-camera as a face of the brand across various formats.
• Shoot, edit and publish native TikTok and Instagram content.
• Create high volumes of content at pace and manage community engagement.

Skills

TikTok content creation

Camera presence

Editing video

Trend spotting

Content strategy

Tools

Video editing

Job description

Social Media Executive - Fast-growing fashion brand

Location - Greater Manchester

Zachary Daniels are partnered with an exciting, fast-growing UK womenswear brand, bringing together deep fashion industry experience with a highly engaged creator-led community.

The Role:

This is a highly hands-on opportunity at the heart of the brand's content output. You'll work closely with a small, fast-moving marketing team, have direct access to the founders and play a key role in shaping how the brand shows up on TikTok.

Key Responsibilities:

• Own the TikTok strategy end-to-end, including content pillars, formats, trends, sounds and posting cadence.

• Build, manage and continually evolve the TikTok content calendar.

• Stay ahead of emerging TikTok trends, formats, creators, sounds and cultural moments.

• Translate wider brand campaigns and key moments, including seasonal launches and brand anniversaries, into TikTok-native activations.

• Develop new ideas that grow reach, engagement and community.

• Monitor TikTok performance and use data and insights to continually refine the strategy.

• Be a confident and engaging on-camera presence, appearing as a face of the brand across talking-head, POV, trend-led and community-focused content.

• Shoot, edit and publish native TikTok and Instagram content.

• Create high volumes of content at pace, balancing planned content with reactive opportunities.

• Manage day-to-day TikTok community engagement, including comments and direct messages.

About You:

• Hands-on experience creating and growing content on TikTok, either professionally or through your own channels.

• A strong understanding of what makes content feel native, engaging and culturally relevant on TikTok.

• Confidence and enthusiasm for being on camera - this is a non-negotiable part of the role.

• A natural instinct for trends, sounds, formats, hooks, pacing and storytelling.

• The ability to shoot and edit content yourself and move quickly from idea to execution.

Why Apply:

• Join a brand with real momentum - Be part of an exciting, fast-growing womenswear business at a key stage of its journey.

• Work directly with the founders - Have genuine access to the founders and play a visible role in shaping the brand's social presence.

• Own TikTok - Take full ownership of a high-priority channel, from strategy and content planning through to filming, editing and community management.

• Be the face of the brand - Get on camera, experiment with formats and create content that feels authentic, relatable and native to the platform.

• Shape the social strategy - Bring your ideas to the table and have the freedom to test, learn and evolve what works.

BH37396