Social Media Executive

Zachary Daniels; Manchester; On-site; GBP 19,000 - 32,000; Full time

Job summary

Zachary Daniels in Greater Manchester are partnering with a fast-growing UK womenswear brand to hire a Social Media Executive. The role is hands-on, central to shaping how the brand shows up on TikTok, with direct access to the founders and a small, agile marketing team.

You will own the TikTok strategy end-to-end, build the content calendar, shoot and edit content, engage with the community and translate campaigns into native TikTok activations.

Qualifications

• Hands-on experience creating and growing content on TikTok.
• Strong understanding of native, engaging and culturally relevant TikTok content.
• Comfortable on camera; non-negotiable part of the role.
• Ability to shoot and edit content yourself and move quickly from idea to execution.

Responsibilities

• Own the TikTok strategy end-to-end, including content pillars, formats, trends, sounds and posting cadence.
• Build, manage and continually evolve the TikTok content calendar.
• Stay ahead of emerging TikTok trends, formats, creators, sounds and cultural moments.
• Translate wider brand campaigns and key moments into TikTok-native activations.
• Develop new ideas that grow reach, engagement and community.
• Monitor TikTok performance and use data to refine the strategy.
• Be a confident on-camera presence, appearing as a face of the brand across talking-head, POV, trend-led and community-focused content.
• Shoot, edit and publish native TikTok and Instagram content.
• Create high volumes of content at pace, balancing planned content with reactive opportunities.
• Manage day-to-day TikTok community engagement, including comments and DMs.

Skills

TikTok content creation

On-camera presence

Video editing

Trend spotting

Job description

Social Media Executive - Fast-growing fashion brand

Salary - Upto £32k

Location - Greater Manchester

Zachary Daniels are partnered with an exciting, fast-growing UK womenswear brand, bringing together deep fashion industry experience with a highly engaged creator-led community.

The Role:

This is a highly hands-on opportunity at the heart of the brand's content output. You'll work closely with a small, fast-moving marketing team, have direct access to the founders and play a key role in shaping how the brand shows up on TikTok.

Key Responsibilities:

• Own the TikTok strategy end-to-end, including content pillars, formats, trends, sounds and posting cadence.

• Build, manage and continually evolve the TikTok content calendar.

• Stay ahead of emerging TikTok trends, formats, creators, sounds and cultural moments.

• Translate wider brand campaigns and key moments, including seasonal launches and brand anniversaries, into TikTok-native activations.

• Develop new ideas that grow reach, engagement and community.

• Monitor TikTok performance and use data and insights to continually refine the strategy.

• Be a confident and engaging on-camera presence, appearing as a face of the brand across talking-head, POV, trend-led and community-focused content.

• Shoot, edit and publish native TikTok and Instagram content.

• Create high volumes of content at pace, balancing planned content with reactive opportunities.

• Manage day-to-day TikTok community engagement, including comments and direct messages.

About You:

• Hands-on experience creating and growing content on TikTok, either professionally or through your own channels.

• A strong understanding of what makes content feel native, engaging and culturally relevant on TikTok.

• Confidence and enthusiasm for being on camera - this is a non-negotiable part of the role.

• A natural instinct for trends, sounds, formats, hooks, pacing and storytelling.

• The ability to shoot and edit content yourself and move quickly from idea to execution.

Why Apply:

• Join a brand with real momentum - Be part of an exciting, fast-growing womenswear business at a key stage of its journey.

• Work directly with the founders - Have genuine access to the founders and play a visible role in shaping the brand's social presence.

• Own TikTok - Take full ownership of a high-priority channel, from strategy and content planning through to filming, editing and community management.

• Be the face of the brand - Get on camera, experiment with formats and create content that feels authentic, relatable and native to the platform.

• Shape the social strategy - Bring your ideas to the table and have the freedom to test, learn and evolve what works.