TikTok Shop - Seller Growth Lead, Europe

TikTok; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a dynamic Seller Growth Lead to spearhead merchant acquisition across Europe. This role involves developing innovative strategies to onboard sellers, enhancing the merchant experience, and driving business growth. The ideal candidate will possess a strong background in digital marketing and e-commerce, with exceptional communication skills and the ability to thrive in a fast-paced environment. Join a forward-thinking company that values creativity and strategic thinking, and make a significant impact in the European e-commerce landscape.

Qualifications

• 5+ years experience in digital marketing and growth strategy.
• Excellent communication skills with a focus on client interaction.

Responsibilities

• Drive merchant acquisition in EU regions to enhance growth.
• Collaborate with cross-functional teams to optimize onboarding.

Skills

Digital Marketing

Growth Strategy

E-Commerce

Data Analysis

Team Management

Communication Skills

Education

Bachelor's Degree

Job description

TikTok Shop - Seller Growth Lead, Europe

Join to apply for the TikTok Shop - Seller Growth Lead, Europe role at TikTok.

Responsibilities:

• Responsible for TikTok Shop merchant acquisition in EU regions, aiming to grow merchant lead pools and increase new merchant scale and quality.
• Build key business metrics and targets, lead short-term to long-term business planning, formulate innovative strategies and initiatives to reach out to sellers and onboard them to the platform.
• Understand EU markets, define the target lead pool, develop and manage lead strategies to cultivate new seller opportunities and improve market penetration.
• Work closely with the Product team and other cross-functional teams to optimise the merchant onboarding journey, build robust product features, ensure a smooth experience, and improve growth conversion funnels.
• Lead and develop a strong acquisition team to facilitate business growth.

Qualifications:

Minimum Qualifications:

• Bachelor’s Degree or above, 5+ years experience in digital marketing, growth strategy, or e-Commerce.
• Proficient in English, capable of speaking Mandarin with internal and external stakeholders.
• Good data sense, ability to deal with complex business analysis and intelligence to define goals and opportunities.
• Excellent written and verbal communication skills, with experience in a result-oriented environment involving external client interaction.
• Experience managing teams, with strong cross-team collaboration skills and project management abilities.

Preferred Qualifications:

• Structured and original thinking, ability to thrive in ambiguous environments, and explain complex concepts simply.
• Quick learner, proactive, resilient, and able to cope well under pressure.
• Strong knowledge of the European e-Commerce landscape, consumer demands, digital evolution, and mobile transformation is a plus.
• Hands-on and grounded approach.