TikTok Shop Growth Content Specialist

Boots Group; Nottingham; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Retirement plan

Discretionary annual bonus

Generous employee discounts

Flexible benefits scheme

Job summary

Boots Group is seeking a Social Commerce Specialist for TikTok Shop to connect social content, creators and affiliates and translate marketing into commercial success. You will own the social and marketing plan for TikTok Shop and collaborate with cross-functional teams to ensure native, integrated activities.

This role requires a passion for TikTok, strong organisation, and a proactive, test-and-learn mindset.

Qualifications

• Experience in social media, influencer marketing, affiliate marketing, or social commerce.
• Strong understanding of TikTok and what makes content successful on the platform.
• Excellent organisation and project management skills.
• Strong communication and briefing skills.
• A proactive, curious mindset with a test-and-learn approach.

Responsibilities

• Own the social and marketing plan supporting TikTok Shop, collaborating with various teams.
• Build a comprehensive TikTok Shop content calendar aligned with key brand and trading moments.
• Ensure TikTok Shop activities are native to the platform and integrated with Boots' overall social strategy.
• Develop creator guidelines and toolkits to empower affiliates and creators.
• Identify and fill gaps in affiliate content to enhance quality and variety.
• Review content performance and use insights to refine future strategies.
• Collaborate with Paid Social and Performance Media teams to amplify high-performing content.
• Track social commerce KPIs and provide regular updates on performance.

Skills

Social media

Influencer marketing

Affiliate marketing

Social commerce

Project management

Communication

Job description

Boots Group is seeking a Social Commerce Specialist for TikTok Shop to connect social content, creators and affiliates and translate marketing into commercial success. You will own the social and marketing plan for TikTok Shop and collaborate with cross-functional teams to ensure native, integrated activities.

This role requires a passion for TikTok, strong organisation, and a proactive, test-and-learn mindset.