TikTok Shop Growth & Operations Leader

BOOTS; Greater London; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Boots Retirement Savings Plan

Employee discounts

Enhanced parental leave pay

Job summary

Boots is hiring a TikTok Shop Trading & Operations Manager to own the channel, drive revenue growth and shape LIVE commerce from a hands-on position within the Digital team.

You will lead across Commercial, Marketing, Finance, Operations and Brand to build internal capability and deliver performance on a platform that is new to Boots. This role reports to the Digital commerce leadership and partners with the Marketing lead on content strategy.

Qualifications

• Hands-on experience managing a live TikTok Shop.
• Proven ownership of TikTok Shop sales and commercial performance.
• Strong understanding of TikTok Seller Centre.
• Experience with product listings, trading, promotions and reporting.
• Experience managing operational issues, fulfilment and marketplace performance.
• Strong stakeholder and cross-functional leadership skills; experience in retail, FMCG, beauty, wellness or consumer goods.

Responsibilities

• Own TikTok Shop GMV, sales and trading performance.
• Develop and manage the trading and promotional calendar.
• Optimise assortment, pricing, bundles and promotional mechanics.
• Identify growth opportunities and drive performance improvements.
• Manage day-to-day TikTok Seller Centre activity.
• Oversee product catalogue, listings and launches.
• Monitor account health, platform compliance and operational KPIs.
• Coordinate fulfilment, returns and customer experience with partners.
• Own the planning and execution of TikTok Shop LIVE shopping events.
• Develop a LIVE commerce calendar aligned to key trading moments.
• Coordinate product selection, offers, stock readiness and event execution.
• Partner with Marketing on hosts, creators and content planning.
• Analyse LIVE performance and optimise future events.
• Deliver weekly and monthly performance reporting.
• Monitor GMV, conversion, AOV, traffic, product and campaign performance.
• Use insights to continuously improve channel performance.

Skills

TikTok Shop

Sales ownership

Seller Centre

Product listings

Fulfilment

Cross-functional leadership

Retail/CPG experience

Tools

TikTok Seller Centre

Job description

Boots is hiring a TikTok Shop Trading & Operations Manager to own the channel, drive revenue growth and shape LIVE commerce from a hands-on position within the Digital team.

You will lead across Commercial, Marketing, Finance, Operations and Brand to build internal capability and deliver performance on a platform that is new to Boots. This role reports to the Digital commerce leadership and partners with the Marketing lead on content strategy.