TikTok Content Creator

Reed; Liverpool; On-site; GBP 30,000 - 35,000; Full time

Job summary

Reed in the United Kingdom seeks a commercially minded content creator to drive TikTok Shop revenue through live hosting and engaging short-form content. You will be the on-camera face of the brand, guiding viewers through product demonstrations and live shopping events.

The role combines content creation with live commerce, requiring strong presentation skills and a track record in retail beauty or related categories.

Qualifications

• Experience in TikTok/Content Creator/Social Media roles.
• Confident, engaging on-camera presence.
• Experience creating TikTok, Reels, or other short-form videos.
• Strong communication and presentation skills.
• Commercial mindset with ability to sell products effectively.

Responsibilities

• Host regular TikTok Shop live selling sessions.
• Demonstrate products and answer customer questions in real time.
• Drive sales, engagement, and conversions during live streams.
• Build a consistent live audience and community.
• Analyse performance metrics including GMV, CTR, viewers, and conversion rates.

Skills

TikTok experience

On-camera presence

Short-form video

Content creation

Communication

Live hosting

Sales mindset

Performance analysis

Job description

Salary up to £35k – Depending on Experience

Working for a successful consumer wholesale business, this is a highly visible role focused on growing TikTok Shop revenue through a combination of short-form content creation and live commerce. The successful candidate will be the on-camera face of the brand, creating engaging TikTok content and hosting live shopping events that drive sales and audience growth.

Responsibilities:

Live Hosting

• Host regular TikTok Shop live selling sessions
• Demonstrate products and answer customer questions in real time
• Drive sales, engagement, and conversions during live streams
• Build a consistent live audience and community
• Analyse performance metrics including GMV, CTR, viewers, and conversion rates

Content Creation

• Create, film, edit, and publish TikTok videos
• Produce content such as:
• Unboxings
• Trend-led content
• Manage content calendars aligned with launches and promotions
• Set up basic filming environments and source props/samples

Growth & Performance

• Track engagement and sales performance
• Support seasonal campaigns, flash sales, and affiliate activity
• Stay current with TikTok trends and TikTok Shop developments
• Work closely with ecommerce and marketing teams
• Support influencer and affiliate partnerships
• Ensure TikTok activity aligns with wider brand campaigns

Skills Required:

• Must have previous experience working in a similar TikTok/Content Creator/Social Media role
• Confident and engaging on-camera presence
• Experience creating TikTok, Reels, or other short-form video content
• Strong communication and presentation skills
• Commercial mindset with the ability to sell products effectively
• Self-motivated and comfortable working to a live broadcast schedule
• Experience working with retail beauty brands or haircare products
• Previous TikTok Live hosting experience
• Live commerce or social selling experience
• Existing TikTok following
• Experience analysing content performance metrics

This role is best suited to a commercially minded content creator who enjoys being on camera and can combine entertaining content with sales-driven live commerce.