TikTok Content Creator & Live Host

Confidential; Liverpool; Hybrid; GBP 32,000 - 39,000; Full time

Job summary

Confidential seeks a TikTok Content Creator & Live Host in Liverpool on a hybrid basis. You will be the on-camera face of the brand, producing engaging TikTok content and hosting live shopping events that drive sales and audience growth.

Responsibilities include live hosting, short-form video creation, and collaboration with ecommerce and marketing teams to align with campaigns. Salary up to 35k depending on experience.

Qualifications

• Experience in TikTok/Content Creator or Social Media roles.
• Confident on-camera presence with engaging delivery.
• Proven ability to create TikTok, Reels or short-form content.
• Basic video editing skills with CapCut or Premiere Rush.
• Strong communication and presentation skills.
• Commercial mindset with ability to sell products online.
• Self-motivated and able to work to a live broadcast schedule.
• Experience with beauty brands or haircare products.
• Previous TikTok Live hosting experience.
• TikTok Shop experience.
• Live commerce or social selling background.
• Existing TikTok following.
• Ability to analyse content performance metrics.

Responsibilities

• Live Hosting: Host regular TikTok Shop live selling sessions, demonstrate products and answer questions in real time, drive sales and build audience.
• Content Creation: Create, film, edit, and publish TikTok videos; manage content calendars; set up filming environments.
• Growth & Performance: Track engagement and sales metrics; optimise content using analytics; support campaigns and affiliate activity.
• Collaboration: Work with ecommerce and marketing teams; support influencer partnerships and align with brand campaigns.

Skills

TikTok experience

On-camera presence

Short-form video

Video editing

Communication skills

Presentation skills

Sales mindset

Live broadcasting

Beauty brands

Live hosting

TikTok Shop

Live commerce

Established following

Content analytics

Tools

CapCut

Premiere Rush

Job description

TikTok Content Creator & Live Host

Liverpool - Hybrid Working

Salary up to 35k - Depending on Experience

Working for a successful consumer wholesale business, this is a highly visible role focused on growing TikTok Shop revenue through a combination of short-form content creation and live commerce. The successful candidate will be the on-camera face of the brand, creating engaging TikTok content and hosting live shopping events that drive sales and audience growth.

Responsibilities:

Live Hosting

• Host regular TikTok Shop live selling sessions
• Demonstrate products and answer customer questions in real time
• Drive sales, engagement, and conversions during live streams
• Build a consistent live audience and community
• Analyse performance metrics including GMV, CTR, viewers, and conversion rates

Content Creation

• Create, film, edit, and publish TikTok videos
• Produce content such as:
  • Product demonstrations
  • Tutorials
  • Unboxings
  • Trend-led content
• Manage content calendars aligned with launches and promotions
• Set up basic filming environments and source props/samples

Growth & Performance

• Track engagement and sales performance
• Optimise content based on analytics
• Support seasonal campaigns, flash sales, and affiliate activity
• Stay current with TikTok trends and TikTok Shop developments

Collaboration

• Work closely with ecommerce and marketing teams
• Support influencer and affiliate partnerships
• Ensure TikTok activity aligns with wider brand campaigns

Skills Required

• Must have previous experience working in a similar TikTok/Content Creator/Social Media role
• Confident and engaging on-camera presence
• Experience creating TikTok, Reels, or other short-form video content
• Basic video editing skills (CapCut, Premiere Rush, etc.)
• Strong communication and presentation skills
• Commercial mindset with the ability to sell products effectively
• Self-motivated and comfortable working to a live broadcast schedule
• Experience working with retail beauty brands or haircare products
• Previous TikTok Live hosting experience
• TikTok Shop experience
• Live commerce or social selling experienceQVC-style presenting background
• Existing TikTok following
• Experience analysing content performance metrics

This role is best suited to a commercially minded content creator who enjoys being on camera and can combine entertaining content with sales-driven live commerce.