Tiktok Content Creator & Live Host

Reed Specialist Recruitment; Liverpool; On-site; GBP 32,000 - 39,000; Full time

Job summary

Reed Specialist Recruitment's client in Liverpool is seeking a TikTok Content Creator & Live Host to drive revenue through short‑form video content and live shopping events.

You will be the on‑camera face of the brand, producing engaging TikTok content and hosting live sessions that grow the audience and boost sales, with a hybrid working setup in Liverpool.

Qualifications

• Proven TikTok/short-form content experience.
• Confident on camera with engaging delivery.
• Experience with live hosting and live commerce.
• Familiar with analytics to grow engagement.
• Experience with beauty or haircare brands preferred.

Responsibilities

• Host TikTok Shop live selling sessions regularly.
• Demonstrate products and answer questions in real time.
• Drive sales, engagement, and conversions during live streams.
• Create, film, edit, and publish TikTok videos.
• Coordinate content calendars with launches and promotions.
• Collaborate with ecommerce and marketing teams.

Skills

On-camera presence

Short-form content

Sales mindset

Communication skills

Live hosting

Tools

CapCut

Premiere Rush

Job description

TikTok Content Creator & Live Host

Liverpool - Hybrid Working

Salary up to £35k - Depending on Experience

Working for a successful consumer wholesale business, this is a highly visible role focused on growing TikTok Shop revenue through a combination of short-form content creation and live commerce. The successful candidate will be the on-camera face of the brand, creating engaging TikTok content and hosting live shopping events that drive sales and audience growth.

Responsibilities:

Live Hosting

• Host regular TikTok Shop live selling sessions
• Demonstrate products and answer customer questions in real time
• Drive sales, engagement, and conversions during live streams
• Build a consistent live audience and community
• Analyse performance metrics including GMV, CTR, viewers, and conversion rates

Content Creation

• Create, film, edit, and publish TikTok videos
• Produce content such as: Product demonstrations, Tutorials, Unboxings, Trend-led content
• Manage content calendars aligned with launches and promotions
• Set up basic filming environments and source props/samples

Growth & Performance

• Track engagement and sales performance
• Optimise content based on analytics
• Support seasonal campaigns, flash sales, and affiliate activity
• Stay current with TikTok trends and TikTok Shop developments

Collaboration

• Work closely with ecommerce and marketing teams
• Support influencer and affiliate partnerships
• Ensure TikTok activity aligns with wider brand campaigns

Skills Required:

• Must have previous experience working in a similar TikTok/Content Creator/Social Media role
• Confident and engaging on-camera presence
• Experience creating TikTok, Reels, or other short-form video content
• Basic video editing skills (CapCut, Premiere Rush, etc.)
• Strong communication and presentation skills
• Commercial mindset with the ability to sell products effectively
• Self-motivated and comfortable working to a live broadcast schedule
• Experience working with retail beauty brands or haircare products
• Previous TikTok Live hosting experience
• TikTok Shop experience
• Live commerce or social selling experience
• QVC-style presenting background
• Existing TikTok following
• Experience analysing content performance metrics

This role is best suited to a commercially minded content creator who enjoys being on camera and can combine entertaining content with sales-driven live commerce