Thought Leadership Director: AI, Data & Growth Narratives

WPP Media; United Kingdom; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work environment

Job summary

WPP is seeking an accomplished Director, Thought Leadership to develop and execute the strategy for WPP Data & Technology Solutions. You will identify credible topics, craft distinctive perspectives, and translate AI, data, technology and marketing advances into influential narratives for senior audiences.

You’ll lead flagship research, executive content and event programming to strengthen reputation and growth.

Qualifications

• 8+ years of experience in thought leadership, editorial strategy, content, communications, research, journalism or related discipline.
• Experience in marketing, advertising, technology, consulting or complex B2B environments.
• Strong understanding of marketing/advertising tech landscape including AI, data, media, production and measurement.
• Proven ability to translate complex subjects into clear, compelling content.
• Experience creating flagship research, industry reports, executive publications or major editorial programmes.
• Exceptional writing, editing and storytelling skills for executive, client, media and internal audiences.
• Experience developing executive platforms including keynote speeches, bylined articles and social content.
• Strong research and analytical skills to interpret market data and client insights.

Responsibilities

• Develop and execute the thought leadership strategy for WPP Data & Technology Solutions, aligned with business priorities and the WPP Open narrative.
• Identify topics and industry developments to establish a distinctive authoritative point of view.
• Lead flagship research, reports, articles, white papers, keynote narratives and event programming.
• Translate complex product, data and AI capabilities into clear narratives for senior audiences.
• Work with Product, GTM, Client Teams, Engineering and other stakeholders to identify innovations and market opportunities.
• Collaborate with Global Marketing to activate thought leadership and report against KPIs.
• Maintain awareness of industry trends, competitive landscape and narrative whitespace.
• Partner with client and commercial teams to apply thought leadership across pitches and events.

Skills

Executive storytelling

Stakeholder management

Thought leadership

Research & analytics

Cross-functional leadership

Editing/writing

Job description

WPP is seeking an accomplished Director, Thought Leadership to develop and execute the strategy for WPP Data & Technology Solutions. You will identify credible topics, craft distinctive perspectives, and translate AI, data, technology and marketing advances into influential narratives for senior audiences.

You’ll lead flagship research, executive content and event programming to strengthen reputation and growth.