Head of Data & Tech Thought Leadership

WPP; United Kingdom; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

WPP is seeking a seasoned thought leadership leader to shape the editorial strategy for Data & Technology Solutions, aligned with the WPP Open narrative and business priorities. You will translate complex AI and product capabilities into clear, executive content for client and industry audiences.

You will collaborate across Product, Go to Market, Client Teams and Engineering to develop flagship research, reports and editorial programmes, manage multiple priorities, and influence senior

Qualifications

• Extensive experience in thought leadership, editorial strategy, content or research.
• Experience in marketing/advertising or B2B environments.
• Strong understanding of marketing technology, AI, data and media.
• Proven ability to translate complex subjects into clear, compelling content.
• Experience creating flagship research or major editorial programmes.

Responsibilities

• Develop and execute the thought leadership strategy for WPP Data & Technology Solutions, aligned with priorities and the WPP Open narrative.
• Identify topics and industry developments to establish a distinctive, authoritative point of view.
• Lead flagship research, reports, articles, white papers and executive content.
• Translate complex product, data and AI capabilities into clear narratives for senior audiences.
• Collaborate with Product, Go to Market, Client Teams, Engineering to identify innovations and opportunities.
• Work with Global Marketing to activate thought leadership and measure against KPIs.
• Monitor industry trends and competitors to spot opportunities for leadership.
• Partner with client and commercial teams to apply thought leadership across pitches, engagements and BD.

Skills

Thought leadership

Editorial strategy

Content development

Research & analytics

Stakeholder management

Executive storytelling

Cross-functional work

Writing/editing

Job description

WPP is seeking a seasoned thought leadership leader to shape the editorial strategy for Data & Technology Solutions, aligned with the WPP Open narrative and business priorities. You will translate complex AI and product capabilities into clear, executive content for client and industry audiences.

You will collaborate across Product, Go to Market, Client Teams and Engineering to develop flagship research, reports and editorial programmes, manage multiple priorities, and influence senior