Director of Analytics & Media Strategy

wppmedia; Greater London; Hybrid; GBP 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

WPP Media, the AI-driven media operating unit of WPP, seeks an Analytics Director to advance data-driven insights for Global Client Solutions. You’ll lead measurement and testing plans, oversee cross-functional teams, and mentor analysts while delivering value to flagship brands.

You will work within the Data, Tech and Analytics (DTA) team, shaping analytics strategy, developing experiments, and ensuring rigorous measurement capabilities across campaigns.

Qualifications

• Degree in a quantitative field (Statistics, Mathematics, Economics, Engineering or CS)
• Experience in analytics, data science or related field
• Knowledge of media measurement using MMM/MTA and brand studies
• Strong communication for technical and non-technical audiences

Responsibilities

• Build and apply marketing analytics to support account teams with measurement plans
• Lead campaign reviews and insights to improve marketing effectiveness
• Develop experiments and measurement frameworks for campaign optimization
• Engage with senior client marketing and data leads and coordinate with data engineering teams

Skills

Statistical analysis

SQL

Python

R

Data storytelling

Project management

Education

Statistics/Mathematics/Economics/CS degree

Tools

MMM

MTA

Excel

Job description

WPP Media, the AI-driven media operating unit of WPP, seeks an Analytics Director to advance data-driven insights for Global Client Solutions. You’ll lead measurement and testing plans, oversee cross-functional teams, and mentor analysts while delivering value to flagship brands.

You will work within the Data, Tech and Analytics (DTA) team, shaping analytics strategy, developing experiments, and ensuring rigorous measurement capabilities across campaigns.