Territory B2B Sales Lead – Packaging Solutions

Macfarlane Packaging; Lancashire; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Company car or cash allowance

25 days annual leave plus holidays

Pension scheme

Training and development

Job summary

Macfarlane Packaging is seeking a Business Development Manager to drive profitable growth in the Local Lancashire & North Manchester region. You will own the sales pipeline, win new customers, and manage opportunities from initial contact through to close, while collaborating with internal teams to deliver tailored packaging solutions.

The role focuses on a mix of new business and re-engagement of dormant accounts, with typical annual spend opportunities around £25,000–£40,000 per customer and

Qualifications

• Minimum of two years’ experience in a B2B field sales role focused on targeted new business acquisition.
• Ability to live within ~30 minutes of Heywood site and cover Lancashire/Northern Manchester area.

Responsibilities

• Develop and execute a structured territory sales plan focused on new business acquisition.
• Identify, target, and win new customers through cold calling, networking, referrals, and marketing leads.
• Build and maintain a strong, active pipeline to consistently achieve and exceed new business targets.
• Conduct customer site visits and packaging audits to identify improvement opportunities.
• Present tailored, solution-led proposals aligned to customer needs and commercial objectives.
• Negotiate pricing and commercial terms to maximise margin and long-term value.
• Work with internal teams to ensure smooth onboarding and delivery.
• Maintain accurate records of activity, opportunities and pipeline via CRM (MS Dynamics).
• Collaborate with regional and national teams to maximise cross-selling opportunities.

Skills

B2B field sales

Territory management

Lead generation

Consultative selling

Negotiation

Communication skills

Driving licence

CRM usage

MS Office

Industry knowledge

Tools

CRM MS Dynamics

MS Office

Job description

Macfarlane Packaging is seeking a Business Development Manager to drive profitable growth in the Local Lancashire & North Manchester region. You will own the sales pipeline, win new customers, and manage opportunities from initial contact through to close, while collaborating with internal teams to deliver tailored packaging solutions.

The role focuses on a mix of new business and re-engagement of dormant accounts, with typical annual spend opportunities around £25,000–£40,000 per customer and