Business Development Manager

Macfarlane Packaging; Reading; Hybrid; GBP 49,500 - 60,500; Full time

Benefits offered by this job

Company car or cash allowance

Hybrid working

25 days holiday rising to 27

Job summary

Macfarlane Packaging, the UK’s leading packaging distributor, seeks a proactive Business Development Manager to drive new business growth across Berkshire, Thames Valley and the M4 corridor. You will win new B2B customers, sell value-led packaging solutions and develop a robust sales pipeline.

Based in Reading, you will own the full sales cycle, establish strong client relationships and exceed revenue targets in a dynamic, field-based role with hybrid working options.

Qualifications

• Experience in winning new business in a B2B setting.
• Proven track record of meeting or exceeding sales targets.
• Strong ability to prospect and open doors with new clients.
• Comfortable negotiating and closing deals.

Responsibilities

• Proactively identify, target and win new B2B customers across your territory.
• Generate and manage a strong pipeline through structured prospecting, appointments and proposals.
• Deliver consultative, value-led packaging solutions tailored to customer needs.
• Own the full sales cycle from first contact through to close and handover.
• Achieve and exceed new business revenue targets (circa £300k+ annually).
• Negotiate pricing and margin-led agreements.
• Manage activity and pipeline via CRM (Microsoft Dynamics).
• Collaborate with internal teams to onboard new customers.

Skills

New business sales

B2B sales

Negotiation

Prospecting

CRM proficiency

Driving licence

Tools

Microsoft Dynamics CRM

Job description

Location: Berkshire (field-based across Thames Valley & M4 Corridor including Slough, Maidenhead, Bracknell, High Wycombe, Oxford and surrounding areas)

Annual Salary: Up to £55,000 (dependent on experience, including London weighting) + OTE (earn up to 100% of salary)

Benefits: Company car or cash allowance (including electric options), flexible benefits

Hours: 37.5 per week, Monday to Friday

Sector: B2B Packaging Distribution & Packaging Solutions

Build a high-impact sales career with Macfarlane Packaging.

At Macfarlane Packaging, we protect what matters - our customers, our people and the products they rely on every day. As the UK’s leading packaging distributor with over 75 years of heritage, we combine market‑leading capability with a strong growth agenda.

This is a role for a true new business hunter - someone who genuinely thrives on opening doors, winning new customers and building profitable pipelines within a competitive B2B environment.

The Business Development Manager Role

Working for our Reading based Distribution Centre, you will be responsible for driving pure new business growth across the Thames Valley and wider M4 Corridor area.

You will focus on identifying, targeting and converting new B2B customers, selling value‑led packaging solutions and services.

While account development will follow, this role is fundamentally about prospecting, winning and delivering sustained new revenue.

This is not a passive account management role – success will be measured by your ability to consistently deliver against new business targets and build a robust sales pipeline.

Key responsibilities

• Proactively identify, target and win new B2B customers across your territory
• Generate and manage a strong pipeline through structured prospecting, appointments and proposals
• Deliver consultative, value‑led packaging solutions tailored to customer needs
• Own the full sales cycle from first contact through to close and handover
• Achieve and exceed agreed new business revenue targets (circa £300k+ annually)
• Negotiate commercially robust pricing and margin‑led agreements
• Accurately manage activity and pipeline via CRM (Microsoft Dynamics)
• Work closely with internal teams to ensure smooth onboarding of new customers

What you will bring

• Proven experience as a Business Development Manager/New Business Sales professional in a B2B environment
• Demonstrable track record of winning new business and consistently delivering against sales targets (be ready to tell us about your significant wins!)
• Experience selling tangible products or solutions using a consultative sales approach
• Strong prospecting capability with confidence in opening doors and creating opportunities
• Commercially astute with strong negotiation and closing skills
• High levels of self‑motivation, resilience and autonomy
• Confident operating in a field‑based role across the Thames Valley/M4 corridor region (and you must reside ‘on patch’)
• Competent using CRM systems and Microsoft Office
• Full UK driving licence
• Experience selling packaging, packaging solutions or consumables into B2B markets
• Knowledge of selling into manufacturing, logistics, e‑commerce or industrial customers
• Experience using Microsoft Dynamics CRM

What you will get

We reward performance, not just activity. Our package includes:

• Competitive basic salary with lucrative bonus/commission structure
• Company car or cash allowance (including hybrid/electric options)
• 25 days holiday rising to 27 with service, plus bank holidays
• Hybrid working (field based, home working and office based)
• Pension, wellbeing support and flexible benefits
• Structured sales training and development
• Clear career pathways into senior sales, key accounts or leadership roles
• Volunteering days and employee discount schemes

Your future with Macfarlane Packaging

We are a business where high performers progress. If you consistently deliver, you’ll find genuine opportunity to develop your career within a large, stable and ambitious group business.

Recruitment

We welcome applications from people of all backgrounds. Reasonable adjustments are available throughout the recruitment process.