Subscription Growth Lead, GolfPass Intl

Versant; Antrim; On-site; GBP 70,000 - 110,000; Full time

Job summary

VERSANT, with its international HQ in Belfast, seeks a Subscription & Growth Lead to own GolfPass across international markets. You will set the growth strategy, drive member acquisition, engagement and recurring revenue, and align colleagues from Product, Marketing/CRM, Operations and Finance to deliver measurable results.

You will apply data, customer insight and market context to prioritise initiatives, optimise the subscription lifecycle and ensure market-specific adaptations that maximise

Qualifications

• Experience owning or commercially managing a consumer subscription, membership or recurring‑revenue proposition.
• Demonstrated ability to use data and customer insight to identify performance opportunities and translate them into commercial actions and experiments.
• Experience working cross‑functionally with Product, Marketing/CRM, Finance and Operations to deliver measurable outcomes.

Responsibilities

• Define and execute the GolfPass International strategy, aligned with company goals, budgets and wider GolfNow priorities.
• Own the commercial scorecard for GolfPass, including member growth, conversion, activation, engagement, renewal, churn and subscription revenue.
• Own forecasting, budget performance and the commercial business cases for major GolfPass initiatives.
• Act as the internal subject matter expert and single point of accountability for GolfPass International performance.
• Own the evolution of the GolfPass membership proposition, including benefits, pricing, packaging, promotions and market‑specific adaptations.
• Develop a clear view of what members and prospective members value in each market and use this to shape proposition priorities.
• Partner with Product to define, prioritise and measure subscription features and member benefits, supported by clear commercial cases.
• Ensure the International proposition reflects local customer behaviour and market dynamics rather than relying on a one‑size‑fits‑all approach.
• Identify the biggest opportunities across acquisition, join conversion, engagement, renewal and churn.
• Develop and prioritise retention and proactive churn‑reduction initiatives.
• Partner with Marketing and CRM teams on lifecycle strategy, segmentation, promotional plans and member communications, with clear objectives and measurement.
• Assess how GolfPass membership influences wider GolfNow customer value, including booking behaviour and marketplace engagement where relevant.
• Use member behaviour, funnel data, customer feedback and market insight to identify performance gaps and growth opportunities.
• Define hypotheses, success measures and post‑test recommendations for major experiments and initiatives.
• Turn performance reporting into clear actions, priorities and decisions rather than reporting activity alone.
• Align Product, Marketing, Operations, Support and Finance around a focused set of GolfPass priorities and outcomes.
• Drive resolution of systemic issues affecting the subscription lifecycle, including billing, renewal, member communications and support experience, through the appropriate functional owners.
• Create clear briefs, business cases and prioritisation recommendations to secure delivery resources and maintain momentum.
• Present performance, opportunities, risks and recommendations to senior leadership on a regular basis.

Skills

Subscription management

Growth strategy

Cross-functional leadership

Data-driven decision making

Forecasting & budgeting

CRM & lifecycle marketing

Tools

SQL

Google Analytics

Mixpanel

Job description

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

BRS Golf Ltd, a division of Versant's Digital Platforms and Ventures, is an innovative technology company that powers solutions to better connect golfers and golf courses. Our BRS Golf course management software helps golf course partners grow rounds and revenue while managing their day-to-day operations. GolfNow is the world's largest online tee time marketplace, connecting millions of golfers with courses worldwide, while GolfPass is our golf membership program, offering members exclusive benefits, savings and golf content designed to help them get more from the game.

From our award-winning international HQ in Belfast, our teams develop and support web and mobile products used by golfers and golf course operators around the world. We combine technology, industry expertise and a passion for golf to help our partners build more profitable and sustainable businesses while creating better experiences for golfers.

We take pride in offering an exceptional team member experience, with generous benefits and perks designed to provide financial security, support wellbeing and promote a healthy work-life balance. Learn more about working with BRS Golf at www.brsgolf.com/web/careers.

This is an opportunity to join a growing international business, help shape the future of golf technology and build your career as part of a collaborative, ambitious team.

We are looking for a Subscription & Growth Lead to take end-to-end commercial ownership of GolfPass across our International markets.

This is a key role focused on driving the commercial performance and continued evolution of GolfPass, bringing together Product, Marketing, Operations, Support and Finance to grow membership, engagement, retention and recurring revenue.

You will set the strategy, identify the highest-impact growth opportunities and mobilise cross‑functional teams to continually improve the member proposition and subscription performance. Combining strong commercial judgement with customer insight and an understanding of subscription economics, you will turn opportunities into clear priorities and measurable outcomes across multiple markets.

This is an ownership‑led, hands‑on role. You will be accountable for GolfPass International’s commercial outcomes, using data and insight to set priorities, identify opportunities and drive initiatives forward. You will work closely with specialist teams across Product, Marketing/CRM, Operations, Support and Finance, while taking on direct analysis and execution where needed to deliver results.

Key responsibilities include;

1. Commercial strategy & ownership

• Define and execute the GolfPass International strategy, aligned with company goals, budgets and wider GolfNow priorities.
• Own the commercial scorecard for GolfPass, including member growth, conversion, activation, engagement, renewal, churn and subscription revenue.
• Own forecasting, budget performance and the commercial business cases for major GolfPass initiatives.
• Act as the internal subject matter expert and single point of accountability for GolfPass International performance.

2. Proposition, pricing & product evolution

• Own the evolution of the GolfPass membership proposition, including benefits, pricing, packaging, promotions and market‑specific adaptations.
• Develop a clear view of what members and prospective members value in each market and use this to shape proposition priorities.
• Partner with Product to define, prioritise and measure subscription features and member benefits, supported by clear commercial cases.
• Ensure the International proposition reflects local customer behaviour and market dynamics rather than relying on a one‑size‑fits‑all approach.

3. Growth, engagement & retention

• Identify the biggest opportunities across acquisition, join conversion, engagement, renewal and churn.
• Develop and prioritise retention and proactive churn‑reduction initiatives.
• Partner with Marketing and CRM teams on lifecycle strategy, segmentation, promotional plans and member communications, with clear objectives and measurement.
• Assess how GolfPass membership influences wider GolfNow customer value, including booking behaviour and marketplace engagement where relevant.

4. Insight, experimentation & optimisation

• Use member behaviour, funnel data, customer feedback and market insight to identify performance gaps and growth opportunities.
• Define hypotheses, success measures and post‑test recommendations for major experiments and initiatives.
• Turn performance reporting into clear actions, priorities and decisions rather than reporting activity alone.

5. Cross-functional leadership & delivery

• Align Product, Marketing, Operations, Support and Finance around a focused set of GolfPass priorities and outcomes.
• Drive resolution of systemic issues affecting the subscription lifecycle, including billing, renewal, member communications and support experience, through the appropriate functional owners.
• Create clear briefs, business cases and prioritisation recommendations to secure delivery resources and maintain momentum.
• Present performance, opportunities, risks and recommendations to senior leadership on a regular basis.

Minimum mandatory requirements

• Experience owning or commercially managing a consumer subscription, membership or recurring‑revenue proposition.
• Demonstrated ability to use data and customer insight to identify performance opportunities and translate them into commercial actions and experiments.
• Experience working cross‑functionally with Product, Marketing/CRM, Finance and Operations to deliver measurable outcomes.
• Strong commercial and analytical capability, including forecasting, prioritisation and business‑case development.
• Clear, confident communication skills with the ability to present performance, recommendations and trade‑offs to senior stakeholders.

Desirable experience

• Knowledge of golf or the golf industry; helpful, but not essential.
• CRM and lifecycle marketing experience, including segmentation and retention programmes.
• Experience in digital consumer products, marketplaces, travel, leisure, fitness, loyalty or other membership‑led businesses.
• Familiarity with subscription billing platforms and recurring‑revenue operating models.
• Experience using SQL or similar data‑querying tools to independently access, interrogate and analyze data to support commercial decision‑making.

As part of our selection process, external candidates may be required to attend an in‑person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].