Global Subscription & Growth Lead for GolfPass

Versant; Antrim; On-site; GBP 70,000 - 110,000; Full time

Job summary

VERSANT, with its international HQ in Belfast, seeks a Subscription & Growth Lead to own GolfPass across international markets. You will set the growth strategy, drive member acquisition, engagement and recurring revenue, and align colleagues from Product, Marketing/CRM, Operations and Finance to deliver measurable results.

You will apply data, customer insight and market context to prioritise initiatives, optimise the subscription lifecycle and ensure market-specific adaptations that maximise

Qualifications

• Experience owning or commercially managing a consumer subscription, membership or recurring‑revenue proposition.
• Demonstrated ability to use data and customer insight to identify performance opportunities and translate them into commercial actions and experiments.
• Experience working cross‑functionally with Product, Marketing/CRM, Finance and Operations to deliver measurable outcomes.

Responsibilities

• Define and execute the GolfPass International strategy, aligned with company goals, budgets and wider GolfNow priorities.
• Own the commercial scorecard for GolfPass, including member growth, conversion, activation, engagement, renewal, churn and subscription revenue.
• Own forecasting, budget performance and the commercial business cases for major GolfPass initiatives.
• Act as the internal subject matter expert and single point of accountability for GolfPass International performance.
• Own the evolution of the GolfPass membership proposition, including benefits, pricing, packaging, promotions and market‑specific adaptations.
• Develop a clear view of what members and prospective members value in each market and use this to shape proposition priorities.
• Partner with Product to define, prioritise and measure subscription features and member benefits, supported by clear commercial cases.
• Ensure the International proposition reflects local customer behaviour and market dynamics rather than relying on a one‑size‑fits‑all approach.
• Identify the biggest opportunities across acquisition, join conversion, engagement, renewal and churn.
• Develop and prioritise retention and proactive churn‑reduction initiatives.
• Partner with Marketing and CRM teams on lifecycle strategy, segmentation, promotional plans and member communications, with clear objectives and measurement.
• Assess how GolfPass membership influences wider GolfNow customer value, including booking behaviour and marketplace engagement where relevant.
• Use member behaviour, funnel data, customer feedback and market insight to identify performance gaps and growth opportunities.
• Define hypotheses, success measures and post‑test recommendations for major experiments and initiatives.
• Turn performance reporting into clear actions, priorities and decisions rather than reporting activity alone.
• Align Product, Marketing, Operations, Support and Finance around a focused set of GolfPass priorities and outcomes.
• Drive resolution of systemic issues affecting the subscription lifecycle, including billing, renewal, member communications and support experience, through the appropriate functional owners.
• Create clear briefs, business cases and prioritisation recommendations to secure delivery resources and maintain momentum.
• Present performance, opportunities, risks and recommendations to senior leadership on a regular basis.

Skills

Subscription management

Growth strategy

Cross-functional leadership

Data-driven decision making

Forecasting & budgeting

CRM & lifecycle marketing

Tools

SQL

Google Analytics

Mixpanel

Job description

VERSANT, with its international HQ in Belfast, seeks a Subscription & Growth Lead to own GolfPass across international markets. You will set the growth strategy, drive member acquisition, engagement and recurring revenue, and align colleagues from Product, Marketing/CRM, Operations and Finance to deliver measurable results.

You will apply data, customer insight and market context to prioritise initiatives, optimise the subscription lifecycle and ensure market-specific adaptations that maximise